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Highlighting your logo at the next trade show
While the Internet gets the credit for coining the term “going viral” in regards to marketing efforts, the same concept can sometimes be applied offline with great results. For instance, by highlighting your business’s logo in just the right way and letting customers take it with them, the trade show can be the perfect opportunity to spread your visibility exponentially among visitors …

  • Share an infographic
    Infographics—or more formally, information graphics—are visual representations of information, data or knowledge. These graphics present complex information quickly and clearly in often fun and colorful ways. This tool has been growing in popularity and has potential to be shared online and off. Work with your graphic designer to create a useful infographic that your customers will rave about; place your company’s logo prominently on this graphic and hand it out at your booth. Check out sites like DailyInfographic.com and Coolinfographics.com for inspiration.
  • Sponsor slide decks
    Many trade shows and conventions have educational components for show attendees, including seminars, product demonstrations and speaking engagements. Obtain a list of presenters prior to the trade show and connect with them via phone or email. Propose helping them promote their engagement to your customers in exchange for product placement on their slide deck—a win-win situation for everyone involved.
  • Never underestimate the power of a great tote bag
    Let’s face it—trade show goers accumulate a lot of stuff: brochures and other literature, product samples, SWAG items, books and more. Bags are always a big hit for this reason; they serve a purpose. What better way to inundate the trade show floor with your logo than by placing it on a tote or plastic bag and gifting it to trade show attendees in advance? Check with organizers to distribute the bags as welcome gifts upon registration or at hotel check-in.
  • Partner with food vendors
    Everybody’s got to eat, and eating on the run during a trade show is not an uncommon sight. Call trade show organizers prior to the event and obtain contact information for the food and beverage vendors. Ask these vendors if you can supply the napkins or napkin rings, java jackets, food trays, cocktail stirrers, appetizer picks and more with your logo, website and booth number on them.
  • Offer prizes for pins
    Give away pins to everyone who stops at your booth. Explain to them that you have “logo spotters” at the show. When they “spot” attendees wearing the logo pins, they win a prize like a pint glass set, a fleece jacket or a discount for your business’s products and services.
  • Go guerilla

Lastly, consider a few nontraditional means of helping your logo go viral. Pass out stickers or temporary tattoos of your logo, or use temporary spray paint and sidewalk chalk to draw your logo on the grounds outside of the trade show location. Just remember to include a Web address and a booth number—ask permission before you write!

Sharing your logo with a viral mindset is a fast and fun way to boost visibility at a trade show. Grab your team and start brainstorming ideas to add to the list today!

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