|Game is at the root of gamification. So, to gamify something is to simply make it more fun and engaging. In terms of the workplace, gamification involves the use of gaming elements to tackle serious projects with a little fun. Some gamification activities to inspire a little creativity come in the form of levels and leaderboards, challenges and progress bars and maybe even some virtual currency.Sounds like all play and no work, right? Actually, the private sector has seen remarkable productivity outcomes as a result of gamification efforts. In fact, it’s been linked to increased productivity, better performance and more engagement. A recent Gartner report forecasts that by 2014, more than 70 percent of the top 2,000 public organizations will have at least one gamification application. So, why not apply these same practices to government?|
Ultimately, gamification is positive reinforcement, which works well to promote desirable behavior. But how do you make the jump to gamification? Well, how about establishing something as simple as a reward system? Consider a system similar to that used by Foursquare®, where points or badges are awarded in return for the successful completion of certain tasks. Another example worth taking a closer look at is slightly more complex: NASA recently unveiled a complete gaming website called Planet Hunters to promote and educate citizens about the discovery of new planets. NASA also tried to make learning fun through a gaming app on Facebook® called Space Age Blastoff in which they use interactive games to teach the public about the history of NASA and the research they are conducting.
Whether it’s simple, complex or somewhere in between, gamification may be the answer to a new and improved administration. Here are some ideas on how you can apply gamification to your workplace:
Reward employees for a job well done
Gamify employee training and reviews
Encourage teamwork and collaboration
Applying gamification principles to government doesn’t have to be complex and technical. Putting the focus on positive reinforcement for a job well done may be all it takes to bring your team to the next level.
Cairns, Chris. “Could Products like Badgeville Be Used for Government Gamification?” – GovLoop. N.p., 6 Aug. 2012. Web. 21 Sept. 2012.
Tuutti, Camille. “Government Looks to Gamification to Solve Business Problems — Federal Computer Week.” Government Looks to Gamification to Solve Business Problems — Federal Computer Week. N.p., 30 Apr. 2012. Web. 21 Sept. 2012.
Eridon, Corey. “Inbound Internet Marketing Blog.” How Real Businesses Are Using Gamification to Spice Up Their Marketing. N.p., 20 Sept. 2012. Web. 25 Sept. 2012.
Thomler, Craig. “EGov AU.” : When Will We See Gamification in Government? N.p., 27 Jan. 2012. Web. 26 Sept. 2012.
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