4imprint, LLC

Getting the most from a tradeshow experience: The attendee’s perspective
Most of the time, we like approaching the trade show space from the perspective of the exhibitor or trade show host. Let’s face it, though, we’re not all pros when it comes to attending these events. For that reason, we’ve compiled the top tips for trade show newbies. Take note and pass along to promote a great attendee experience…

Before the show

  • Save time and money by pre-registering. Most trade shows and conferences knock a percentage of the cost—which often results in hundreds of dollars—off the cost of registration for early birds, so be prepared. Research and budget for trade shows early on in the fiscal year.
  • Once a trade show has been identified that stands to connect you with prospects, learn new skills or interact with vendors, outline a plan for your attendance. Cleary establish what it is you’re hoping to accomplish, which vendors you’re looking to visit, what items you need to purchase, what seminars to attend and what thought leaders you’d like to meet or connections you’d like to make. Going in with a plan will help you stay focused and make the most of your time.

Where to stay

  • Before booking a hotel, check to see if the trade show organizers have reserved a block of rooms at a discounted rate at any area hotels. While these usually are the best bet—and often times these hotels are in very close vicinity, if not connected to the trade show venue—it never hurts to shop around, especially if attending a trade show on a budget.
  • As with registration, it often pays to make reservations for transportation and lodging early. While discounts won’t likely be offered for early birds here, the payoff is ensuring that you end up in the hotel of your choice with a plan of action when it comes to travel.
  • If you don’t or can’t book a hotel within walking distance of a trade show, be sure to include the cost of daily travel for cabs, subways, buses or rental cars into your trade show budget. Plan on bringing maps or printing out driving or walking directions ahead of time to cut back on the hassle factor.

What to wear

  • Pack comfortable shoes and plan to bring clothing that aligns with the dress code—and yes, many trade shows have these. Check their website for details and don’t forget attire for special evening events, swimwear for free time at the pool or outerwear to prepare for local weather fluctuations.
  • Carry-on suitcases are a breeze when traveling on short trips. Pack only the essentials; follow TSA guidelines regarding liquids and carry-on items and be sure to allow enough room in your suitcase for bringing back more than you take. This includes literature, freebies and product samples.
  • Don’t forget to wear your trade show badge at all times! Not only will it help staff identify you, but it can be key in opening the door to networking with other attendees and trade show presenters. Bonus: Nab a badge that doubles as a wallet. or a business card holder to save space and free hands

At the show

  • An updated show guide will probably be provided when you arrive. Take some time to get to know it, orientate yourself with important locations, like cafeterias and restaurants, and revise your plan if necessary. Keep this guide, maps and other important information in a handy central location, like a logo’d document holder, for easy reference throughout the trade show and a subtle reminder of your company’s brand.
  • Keep a pen and a notebook handy to jot quick notes. Bring a camera to document products and demonstrations that pique your interest on the trade show floor.
  • Bring plenty of your own business cards and don’t be skimpy when it comes time to hand them out. Introduce yourself to others, take a genuine interest in connections and learn what you can from booth presenters. This is the meat of your experience!

After the show
Identify if your objectives were met and share what you learned with coworkers. Take time to follow-up with any connections you made at the show and, over time, evaluate whether or not the cost of attending was returned in prospects, sales or relationships. This will help guide your next trade show experience.

For those new to the trade show world, we hope you enjoy it. It’s a fun place to be, filled with opportunities to learn, network and build business. For those seasoned trade show attendees and exhibitors, keep these tips in mind when you run into newbies. They’ll appreciate your candor and your understanding won’t soon be forgotten.

Adopt A Shelter Cat Month
Antiphospholipid Antibody Syndrome Awareness Month
Audio Book Appreciation Month
Black Music Month
Cancer From the Sun Month
Caribbean – American Heritage Month
Celibacy Awareness Month
Child Vision Awareness Month
Children’s Awareness Month
Corn and Cucumber Month
Dairy Alternative Month
Effective Communications Month
Entrepreneurs “Do It Yourself” Marketing Month
Fireworks Safety Month
Gay & Lesbian Pride Month
Great Outdoors Month
International Childhood Cancer Campaign Month
International Men’s Month
International Surf Music Month
Dairy Month
June is Lane Courtesy Month
June is Perennial Gardening Month
June is Turkey Lovers Month
Lemon and Mango Month
National Accordion Awareness Month
National Aphasias Awareness Month
National Camping Month
National Candy Month
National Fruit and Veggies Month
National Ice Tea Month
National Rivers Month
National Rose Month
National Safety Month
National Smile Month
National Soul Food Month
National Steakhouse Month
Okra and Pluto and Agrium Month
Pharmacists Declare War on Alcoholism Month
Potty Training Awareness Month
Professional Wellness Month
Rebuild Your Life Month
Skyscraper Month
Sports America Kids Month
Student Safety Month
Vision Research Month
Women’s Golf Month
World Infertility Month
International Clothesline Week: 4-11
National Headache Awareness Week: 5-11
National Sun Safety Week: 5-11
National Tire Safety Week: 5-11
World Dystonia Awareness Week: 5-12
National Automotive Service Professionals Week: 6-12
National Business Etiquette Week: 6-12
World Menopause Week: 8-12
Superman Week: 10-13
Nursing Assistants Week: 14-21
National Flag Week: 12-18
Men’s Health Week: 13-19
Universal Father’s Week: 14-20
US Open Golf Championship: 16-19
Meet a Mate Week: 19-25
Carpenter Ant Awareness Week: 19-25
Watermelon Seed Spitting Week: 23-26
National Mosquito Control Awareness Week: 26-7/2
National Prevention of Eye Injuries Awareness: 27 – 7/4
Fish are Friends, Not Food! Week: 27-7/3
1: Heimlich Maneuver Day
1: National Go Barefoot Day
1: Say Something Nice Day
1: Stand for Children Day
2: Leave the Office Early Day
2: National Bubba Day
2: National Running Day
2: National Tailors Day
2: Yell “Fudge” at the Cobras in North America Day
3: Chimborazo Day
3: Donut Day
3: Cheer Coach Day
3: Children’s Awareness Memorial Day
3: National Cancer Survivors Day
4: Apple Computer Day
5: World Environment Day
5: National Hunger Awareness Day
6: D-Day
6: National Tailors Day
7: Belmont Stakes
7: Daniel Boone Day
7: Trial Technology Day
7: VCR Day
8: 9: Banana Split Day
8: 9: Orphan’s Train Memorial Day
8: Upsy Daisy Day
9: Croquet Day
9: 10: Raggedy Ann & Andy Day
9: Trooping the Colors
10: Children’s Sunday
10: National Automotive Service Professionals Day
10: Race Unity Day
10: Write to Your Father Day
11: Abused Women and Children’s Awareness Day
11: Multicultural American Child Awareness Day
12: Crowded Nest Awareness Day
13: Creating With Your Heart Day
14: Army’s Birthday
14: Family History Day
14: Flag Day
14: Flag Day, Pause for the Pledge
15: 17: Dollars Against Diabetes Day
15: Native American Citizenship Day
15: Nature Photography Day
15: Nursing Assistants Day
15: Recess at Work Day
15: Work@home Father’s Day
16: Bloomsday
16: Professional Women in Drywall Day
16: Vinegar Day
16: World Juggling Day
17: Family Awareness Day
17: Father’s Day
17: Husband Caregiver day
17: Stewarts Root Beer Day
17: World Day to Combat Desertification and Drought
18: National Splurge Day
19: Garfield the Cat Day
19: World Sauntering Day
19: Juneteenth
20: Toad Hollow Day of Thank You
20: World Refuge Day
21: Pee on Earth Day
21: Recess at Work Day
21: Solstice
21: Vegan World Day
21: Watermelon Seed Spitting Day
21: Baby Boomer’s Recognition Day
22: Stupid Guy Thing Day
22nd- Take Your Dog to Work Day
23: Ann & Samantha Day
23: Great American Backyard Campout
23: Let It Go Day
23: 24: Marble Day
23: Public Service Day
24: America’s Kids Day
24: Celebration of the Senses
24th  – 25: Descendants Day
25: Log Cabin Day
24: Gay & Lesbian Parade Day
25: Please Take My Children to Work Day
26: International Day against Drug Abuse and Illicit Trafficking
26: National Columnists Day
27: Decide to be Married Day
27: “Happy Birthday to You” Day
27: Helen Keller Day
27: National HIV Testing Day
28: Hand Shake Day
29: Chicken Wings Day
30: Leap Second Time Adjustment Day
Submit your review

Create your own review

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *