|You can find QR (Quick Response) codes pretty much everywhere these days, so chances are good that you’ve used them or at least have seen them. In fact, a recent survey looking at trends in e-marketing reports that one in five have indeed scanned one. And it isn’t surprising. Take a look around… QR codes show up on product packaging, direct mail pieces, magazines and even billboards.|
But what are these mysterious looking inkblots and how do they work? And more importantly, how can they help you with your fundraising efforts?
What are QR codes
Add them to direct mail pieces including postcards, appeal letters and newsletters. And make sure you include them on promotional materials and on giveaways at your next fundraising event. They can be printed on brochures and business cards, in printed advertisements and on a ceramic white mug, T-shirts, buttons, and more. The possibilities are really endless.
How to use QR codes to collect donations
This type of donation request works well during fundraising events and at times when donors are on the go. For instance, you can print QR codes right on posters or banners, or have them at check-out lines where donors can instantly contribute to your cause without literally digging into their pocketbooks. Plus, credit card processing fees won’t eat in to your donations.
QR codes will continue to increase in their use, so now’s the time to give it a try. As they are measurable and mobile, this tactic is a winner and easy to put into action!
“QR Code Adoption: 2013 Trends & Statistics.” QR Code Adoption: 2013 Trends & Statistics. N.p., n.d. Web. 06 Apr. 2013.
“QR Stuff – QR Codes For Cell Phones And PDA’s.” QR Stuff. N.p., n.d. Web. 05 Apr. 2013.
Waters, Joe. “4 Ways to Use a QR Code to Raise Money | Inspiring Generosity.” Inspiring Generosity. N.p., 12 Mar. 2013. Web. 06 Apr. 2013.
“Request a Paypal Donation.” Free QR Code Generator. N.p., n.d. Web. 06 Apr. 2013.
”Mobile and Fundraising: What are the Issues that Non-Profits Must Know?” Mobile Giving Foundation. 3 May 2011. Web. 23 April 2013.
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