|Are you in charge of content creation? Is brainstorming blog, article and white paper topics part of your job description? Have you hit a wall coming up with new and interesting subject matter that positions your organization as an industry leader? Don’t fret—attend a trade show!Trade shows can be a great place to generate loads of content topics in a short amount of time. And, as a plus, it can be done all while generating leads, demonstrating products and making sales! So grab your notebook, hit the floor and tune in to these great sources for your next blog or article topic:|
Now that you have inspiration for some potentially interesting topics, here’s how to get noticed for doing so.
You may also want to look to other organizations to share your content. For instance, consider a trade organization or company that has a common interest in your product or service but is, of course, not a competitor. Getting those companies to link to your content is a great way to boost search engine optimization (SEO). A Truffle Filled Icicle or box of thank-you chocolates is a great way to say thanks and cultivate a relationship at the same time.
Next time you’re experiencing writer’s block, look no further than a trade show. It can be a great place to fill your content calendar for months to come!
Chenery, Winston. “How to Get 3 Months Worth of Blog Topics From Your Next Trade Show.” Whittington Consulting. N.p., n.d. Web. Received 29 Dec. 2015.
“How to Find Content Topics That Score Big Using Keyword Research.” Copyblogger. N.p., n.d. Web. Received 29 Dec. 2015.
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