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Did you know Google® offers several free tools businesses can use to improve data-driven decision making? Data, a critical component of business, can help organizations measure progress, benchmark against competitors and even forecast revenue. And with the help of Google, it can be done in a snap.Want to learn more about Google’s data tools and all they can do? This e-newsletter offers a brief description of five; free, easy-to-use Google tools and discusses ways you can put them to work for your organization.

  1. Google Forms: This data collection tool not only helps users build and launch a survey, it acts as a customer contact database and a storehouse to organize and analyze survey responses.

Use Google Forms to distribute your next e-newsletter or manage registrations for your upcoming event or seminar. Or, survey customers on a new product offering or service. Encourage input by offering a free gift for participation, such as a company logo’d sportpack or travel tumbler.

  1. Fusion Tables: Fusion Tables is a data visualization tool that takes spreadsheets to the next level. Through its many interactive charts and maps, it allows users to filter and summarize hundreds of thousands of rows of data in real time.

Use Fusion Tables to map your business location with competitor locations for geography-specific promotions. For instance, a multi-location café with a store in close proximity to a competitor may want to offer a free gift, such as a reusable tea bag or coffee sleeve, to new customers in an effort to drive traffic.

  1. Trends: Google Trends allows users to see what’s being searched on Google. It not only identifies popular search terms, it segments them by location, timeframe, category and search type.

Trends can help you plan marketing activity by alerting you to the hottest searches, or it can also help you with your content by identifying keywords for website copy optimization.

  1. Correlate: Google Correlate, described as Google Trends in reverse, shows searches that share statistically similar patterns, such as those most popular by region, week or month. You may uncover, for instance, the term “colds” is more popular in the winter.

Correlate allows users to upload their own data for analysis. Use this feature to create correlated queries that can help you develop customer personas.

  1. YouTube® Trends: YouTube Trends uncovers the who, what and where of video—who is watching what videos and where? You can view top videos by region with the YouTube Trends map tab, or compare trending videos by location, age and gender using the dashboard feature.

Use YouTube Trends to find videos that resonate with your customers; then post them on your own social channels. Further drive engagement, and your lust for data, by surveying your audience on their personal favourites. Reward those who provide feedback with a set of retractable ear buds or an entry into a prize draw for Bluetooth® headphones.

Data can be your business’s best friend. You just have to know what to do with it. And, free Google tools may be able to help. For more information on Google tools and all they can do for your small business, check out our Blue Paper. Then, analyze away!

“5 free Google tolls for data-driven decision making.” 4imprint Learning Center. N.p., 28 Oct. 2015. Web. Retrieved 12 Nov. 2015.

“Create Forms.” Google Forms. N.p., n.d. Web. Retrieved 12 Nov. 2015.

“About Fusion Tables.” Fusion Tables Help. Google, n.d. Web. Retrieved 14 Sept. 2015.

“Winter Wave – Google Correlate.” Google Correlate. Google, n.d. Web. Retrieved 14 Sept.

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