|There is a direct correlation between the effectiveness of an exhibit and the level of meaningful engagement that occurs at a show. Exhibit Surveys, Inc. uses a measurement called “exhibit efficiency” to gauge meaningful interactions, such as face-to-face communication, participation in demonstrations and requests for follow-up. It identifies numerous factors that impact this measure, including the ratio of personnel to audience, the number of demos available and the quality and performance of those demos. In other words, making participants out of your visitors.If you’re looking for additional ways to increase your exhibit efficiency to more fully engage your audience, keep reading.Turn attendees into participants|
Global Experience Specialists (GES) Chief Sales Officer Jeff Quade describes turning attendees into active participants as having a “bottom-up” dynamic. He says, “Attendees aren’t passively sitting at events watching a talking head … [they] are demanding a greater say and expect active engagement.” Here are some tactics you can use to satisfy their needs:
Remember, those who attend your event aren’t necessarily engaged in it. Try one or all of these ideas at your next show—you may just make a participant out of an attendee.
“All-Show Averages.” Exhibit Surveys Inc. N.p., n.d. Web. Retrieved 17 Mar. 2015.
Quade, Jeff. “Turning Attendees into Participants.” TSNN Trade Show News. N.p., 09 Jan. 2015. Web. Retrieved 17 Mar. 2015.
Colebeck, Margaret. “Engaging Trade Show Attendees with Tweetwall.” Vantage Advertising. N.p., 31 Oct. 2014. Web. Retrieved 17 Mar. 2015.
“5 Ways to Engage Your Tradeshow Audience.” Vinyl Art. N.p., 05 Feb. 2015. Web. Retrieved 17 Mar. 2015.