|Did you know email marketing got its roots way back in the 1970s? The first-ever mass email was sent in 1978 to users of a computer network known as ARPANET, what we now consider the precursor to the Internet.|
Although, by today’s standards, this earliest of marketing emails would be considered spam, it helped pave the way for the onset of email marketing in the 1990s. Twenty-some years later, email marketing campaigns provide one of the highest returns on investment (ROI) when it comes to reaching customers.
When looking at the government sector alone, email open rates top the charts at 26.9 percent. And among all industries, for every $1 invested, $38 is returned. Plus, email marketing is 40 times more effective than Facebook® and Twitter® combined when it comes to reaching new customers.
But just as email marketing has evolved over time, so must the strategies employed by those using it. Here are some best practices you can use to keep your email marketing campaign operating at peak performance.
The proof is in the numbers. Email is still an effective way to reach customers. Make sure your email marketing campaigns stand the test of time by keeping these best practices in mind. Good luck!
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Chaffey, Dave. “Email Marketing Statistics 2016.” Smart Insights. N.p., 29 June 2015. Web. Retrieved 21 Jan. 2016.
Donner, Brigitte. “5 rules for the new era of email marketing.” IMediaConnection.com. N.p., 03 Sept. 2015. Web. Retrieved 21 Jan. 2016.
Pinkham, Ryan. “How to Brand Your Emails So That You Look Like a Pro in the Inbox.” Constant Contact Blogs. N.p., 19 Aug. 2015. Web. Retrieved 21 Jan. 2016.
Ferguson, Samantha. “5 email marketing best practices for the new year.” Campaign Monitor. N.p., 04 Jan. 2016. Web. Retrieved 21 Jan. 2016.
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