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In this issue: Elements of design
|Trade shows and art. At first glance, two very different things. Upon a closer look, though, there’s no denying that constructing a visually appealing and inviting trade show booth or space is an art form in and of itself.In art, all appealing works share common factors that work together to entice the eye and the mind. But these building blocks of art, more commonly referred to as the elements of design, don’t just apply to paintings and sculptures. Indeed, anyone hoping to maximize booth space and the impact of displays can stand to benefit from taking these elements into consideration.At the next trade show, try leveraging these elements to make your booth stand out and draw people in:|
In your booth: When developing the design and layout of your booth or exhibit space, be sure to pay special attention to setup and flow of displays and tables. Create an intuitive path in and out of your booth or create a setup that draws visitors toward the center of an open booth space.
In your booth: Create a focal point for your booth—something that attracts attendees and encourages them to come in for a closer look. Use a large retractor banner to highlight products or services or place a product sample on a pedestal-like counter.
In your booth: Create lines with your booth setup, draping and decorations to further draw visitors’ eyes to the focal point of your booth. Or, use table runners to lead the eye to important tabletop literature.
In your booth: Experiment with different textures to draw people to your booth for a touch or offer giveaways, like a Soft Beadz Pillow or a Duo Textured Mug that appeal to this sense. If they’re close enough to touch your booth, they’re close enough to engage in a conversation!
In your booth: Use bright colors to attract attention, yes, but pay attention to the emotions and tones certain color palettes inspire at first glance. For example, dark blues and greens often mentally equate to professionalism while colors like red and yellow inspire excitement. It’s also important to not overwhelm visitors by using too many colors or selecting colors that clash with the colors in your brand’s visual identity. Incorporate color in a subtle way by decking booth staff out in colorful badge lanyards or professional polos.
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