|Donor retention remains a hot topic for nonprofits in 2016, and for good reason. A whopping $25 billion in donations is on the table. These are not new dollars; rather, these are existing donations, not loyal to any particular organization. Perhaps some of these belong to your nonprofit.|
Moreover, according to the most recent Fundraising Effectiveness Project report, 2014 donor retention rates remained stagnant, unchanged from the year prior at 43 percent. The report states, “over the last nine years, donor and gift or dollar retention rates have consistently been weak.”
Adding something as simple as a phone call to your follow-up strategy may help. Not only are phone calls personal, they provide the opportunity for immediate feedback and quick response to questions. Here are some tips for making flawless follow-up calls.
Stay in touch and follow up with donors with a simple phone call. It just may be what it takes to keep their dollars from walking out your door.
MacLaughlin, Steve. “50 Fascinating Nonprofit Statistics.” npEngage.com. N.p., 17 Feb. 2014. Web. Retrieved 15 Dec. 2015.
Hendrickson, Ross. “2015 Fundraising Effectiveness Project Survey Report.” Bloomerang [INFOGRAPHIC]. N.p., 12 Oct. 2015. Web. Retrieved 15 Dec. 2015.
Dick, Jason. “The Art of Phone Follow Up.” A Small Change RSS. N.p., n.d. Web. Retrieved 15 Dec. 2015.
Gauss, Allison. “How Your Organization Should Follow Up with Donors, According to Donors.” Classy.org blog. N.p., 22 July 2014. Web. Retrieved 15 Dec. 2015.