In this Issue: Crowdsourcing content as part of your content marketing strategy
|Trade show planning and promotion can be a large expenditure. In fact, business-to-business (B2B) exhibitions account for close to 40 percent of B2B marketing budgets. This is the largest amount of any other marketing channel expenditure and it’s not projected to decrease any time soon. As you know, one vital component of any marketing strategy or promotion is content marketing. Wouldn’t it be wonderful, if in the process of planning your next show, you could save both time and money and still have great content for your exhibit or expo? This e-newsletter discusses how you can do that by crowdsourcing content, or in other words, use content that’s already been written for or about your event to promote your show. After all, experts at Crowdsource® tell us that crowdsourced content is more likely to encourage participation, be more inclusive of your targeted audience and deliver a stronger, more interesting message to your customers. Keep reading to find out more. Content is king|
Content marketing, or any marketing effort that involves the creation, distribution or sharing of content, can do many things for your organization. It can establish your business as a thought-leader, earning your organization a reputation for being credible and trustworthy. It can boost your Web presence, in turn improving your search engine optimization. And it can position your organization’s writers as trustworthy sources for industry tips and technical know-how which may result in leads that are more sales-ready.
Sounds like a worthwhile investment, right? It gets better. Drum roll please…great content can be achieved, for less time and money, through crowdsourcing! It’s as easy as one, two, three—here’s how:
Remember, when it comes to marketing, content is king regardless of the size of your marketing budget. Give crowdsourcing for content a try—you just may be pleasantly surprised.
Thimmesch, Mike. “16 Powerful Stats on the Value of Trade Shows.” TSNN Trade Show News Network. N.p., 17 Aug. 2013. Web. Retrieved 14 Oct. 2014.
“Top 5 Crowdsourcing Success Stories for Content Marketing.” CrowdSource. N.p., 02 July 2013. Web. Retrieved 27 Oct. 2014.
“Content marketing.” Wikipedia. Wikimedia Foundation, n.d. Web. Retrieved 27 Oct. 2014.
Fryatt, Jenise. “5 Reasons You Should Add Content Marketing to Your Trade Show”
Efforts.” Cvent. N.p., 05 Feb. 2014. Web. Retrieved 15 Oct. 2014.
Elkayam, Ronny. “Crowdsourcing Content to Cut Marketing Costs.” TSNN Trade Show News Network. N.p., 30 July 2014. Web. Retrieved 15 Oct. 2014.