|Community health fairs are a great way for health care providers and organizations to reach out to the community and educate the public on a variety of health topics while creating considerable visibility. Health fairs, as you know, are often organized by city councils or departments, local businesses, schools or other organizations and usually have a specific focus, such as women’s health, or are held in conjunction with awareness months.Make the most of your organization’s presence at these events and stand out from the crowd by planning ahead to:Take advantage of community partnership opportunities|
Join forces with other local organizations or businesses to increase your organization’s visibility—a visibility that could extend beyond the dates of the health fair. For example, create a branded key chain that can be flashed for a discount on a health-conscious meal at local restaurants to create brand awareness, nutrition and local commerce. Or create discount cards with multiple businesses that promote health and distribute at the health fair with a Business Card Holder.Position your organization as the community health thought leader
Understanding what issues are relevant and important within your community is key to making personalized connections at health fairs. Take some time to research what it is that people care about, worry about or just want to know more about. Then, customize your booth or table presentations to meet these issues.Knowing what your community cares about or its health issues will help your organization create solutions and predict potential trends in care and opportunities to advance your brand. You never know—you may set out to have an awesome booth and end up leading an entire community health initiative.Make the fair worth their while
Offer complimentary services such as blood pressure readings, chair massages, or nutrition demonstrations to attendees. The more interactive your table or booth is, the better your impression will be. Make the extra effort to offer a positive learning experience for potential new patients or clients—your organization will become more memorable than those tables that choose not to interact.While not always possible due to their hectic schedules, get doctors and nurses at the health fair to meet and interact with potential patients. Their presence will show visitors that your staff cares enough to get out into the community and make themselves available to answer questions.Go one step beyond demonstrations and turn them into challenges. For example, if your organization is there to promote nutrition and fitness, ask visitors to guess their BMI or to estimate how many calories or grams of fat are in certain food items. Quiz visitors on health trivia and reward anyone good-spirited enough to participate with a Pro-Sport Sunscreen and Lip Balm Kit or branded Aztec Soup Mugs.Hand out bags that contain literature on any cause associated with the community health fair, along with marketing materials and information sheets about your health care organization. Be sure to pack fun goodies that promote good health, like a stick of Pocket Spray Sanitizer or a Reusable Hot/Cold Pack.
Conduct a drawing by collecting business cards from table visitors and draw a winner at the end of the day. Prizes could consist of free or discounted consultations or services, gift certificates to local businesses, or a branded Field Tripper First Aid Kit or a Sportline My Goal Pedometer.
Make the fair worth your while
Keep track of booth visitors with a clickable counter and be sure to have a sign-up sheet for interested attendees to receive more information—then follow up with these people within a week of the fair.
Heading to a community health fair prepared and ready to interact with visitors will help promote health and wellness within your organization’s service area and get your name and services out there, too.
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