4imprint, LLC

Booth bygones

Industry trends indicate that trade show goers want something more than sparkly dresses and Vanna White-esque presentations to showcase products and services. Exhibitor magazine’s latest trade show trends survey indicates that attendees spend an average of 8.1 hours per trade show visiting exhibits.People don’t just want to browse or be approached by superficial presenters, they want to talk to and learn about your organization and what it offers.
What’s more, 35 percent of attendees are first timers to any given trade show, illustrating the need to provide information and demonstrations that are impactful and valuable in order to make a lasting impression on attendees not likely to be seen next year.Trade show organizers should take note of these trends in order to provide a fun and valuable experience for the trade show participant—successful booths not only steal the show but help to keep your booth and your business top of mind long after the show ends. Check out these other trends that are sure to get you there:

  • Attendees can now “check-in” to trade shows on Foursquare™ and receive special deals from exhibitors, or “check-in” to individual booths to be entered to win prizes like a Folding Chair and Cooler or a Set of Stemless Wineglasses.
  • Exhibitors are offering opportunities for connection before or after the tradeshow floor opens or closes by sponsoring breakfast or cocktail Tweetups (meetings or events promoted to a business’s Twitter followers) at local coffee shops or restaurants. Trade show goers who attend these often walk away with exhibitor’s contact information on fun items like branded Laptop Sleeves or Hershey Kiss Tins.
  • LCD and television screens are remaining on the list of now-common booth equipment, providing an unobtrusive way of offering information, movement, sound and color to exhibits.
  • Banner stands, like this Retractable Display or this Outdoor Banner, are replacing pop-up displays as the go-to visual of choice.
  • Lighting is also being used by exhibitors more frequently to focus attendees’ attention on displays and signage. With portable, affordable lights like the Fold ‘N’ Go Tabletop Display Light and the Deluxe Floor Display Light, booth visitors have beacons directly to your trade show floor location.

The days of passively displaying products and company literature are gone. It’s time to impress and engage with a little sparkle … and not the kind found on sparkly gloves. So, let’s let bygones be bygones.

“Exhibitor Magazine – Tradeshow Trends Report.” Exhibitor Online. Web. 20 May 2010.
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