|Industry trends indicate that trade show goers want something more than sparkly dresses and Vanna White-esque presentations to showcase products and services. Exhibitor magazine’s latest trade show trends survey indicates that attendees spend an average of 8.1 hours per trade show visiting exhibits. People don’t just want to browse or be approached by superficial presenters, they want to talk to and learn about your organization and what it offers.What’s more, 35 percent of attendees are first timers to any given trade show, illustrating the need to provide information and demonstrations that are impactful and valuable in order to make a lasting impression on attendees not likely to be seen next year.|
Trade show organizers should take note of these trends in order to provide a fun and valuable experience for the trade show participant—successful booths not only steal the show but help to keep your booth and your business top of mind long after the show ends. Check out these other trends that are sure to get you there:
The days of passively displaying products and company literature are gone. It’s time to impress and engage with a little sparkle… and not the kind found on sparkly gloves. So, let’s let bygones be bygones.
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