More than half of the Canadian working population is employed by a small business. Small businesses create roughly two out of every three private sector jobs in Canada each year, so there is plenty to celebrate. BDC Small Business Week is widely observed across the country in October, but in the U.S., National Small Business Week happens in the spring. Why not celebrate both? A springtime celebration is just the thing to draw attention to your brand.
Why are small business important?
When someone buys local, a large portion of the money typically stays in the community. In fact, one study found that for every $100 spent at a local business, $68 remained in the city. That’s compared to $43 of each $100 spent at a chain retailer.
Promotional products can give your small business a boost. According to PPAI, 88 percent of promotional product recipients remember the name of the advertiser who gave them the product and eight-five percent of recipients do business with that company. And promotional products are popular—83 percent of people say they like receiving them.
Here are some ideas for small business promotional items to celebrate your brand.
Use social media
Do you have existing followers on social media who are loyal customers and can influence your target audience? Be sure to recognize them. In a recent study, 68 percent of customers said they have switched companies because they’ve felt ignored, unappreciated or taken for granted. Social media is a great way to give a shout out to your current customers and, in turn, draw in new customers. Encourage customers to post about their experience by creating a fun hashtag that identifies your business. Imprint it on a keychain to help share the love.
Show appreciation for your customers with a giveaway that encourages them to continue working with you. Consider giving reusable branded shopping bags to customers who make a purchase. They can use the bag over and over. Plus, it’s an easy way to promote your brand. Your name is seen every time the bag is used. B2B organizations could consider giving a more personal token of appreciation, such as a golf organizer shoe bag.
Partner with other small businesses
Strengthen your impact and reach a larger audience by joining forces with other small businesses. Connect with others that reach a similar audience, and make sure your products and services complement each other. If you coordinate your promotions, you can share the costs. That saves you money and shows your customers that you help support others in the community. For a simple promotion, try an eco-friendly bag.
Remember to say thanks
Saying thanks is a quick way to show you care. If you’re on a tight budget, a simple thank you note written on magnetic notepad counts for a lot. People who feel appreciated feel more positively about themselves and their ability to contribute. They will also associate your brand with positive feelings, which makes them more likely to use your services again.
Swag done right can do great things for your brand. Don’t wait for BDC Small Business Week in October—celebrate your brand now! With these promotional products for small businesses, you’re sure to see a lot of repeat customers.