|Are you looking for some new ways to bring your ideas to life at your next trade show? Augmented reality (AR) may be just the thing you’re looking for. AR uses computer-generated sensory input, such as sound, video, graphics or GPS data to provide viewers with a virtual, live view of a physical, real-world environment. More simply put, it replaces the real world with a simulated one, in turn allowing viewers to interact and digitally manipulate this augmented reality. How does this apply to trade shows? A recent survey of trade show participants revealed that exhibits using AR are perceived as having a 33 percent greater value than those using more traditional means of exhibiting. Plus, consumers are more likely to buy when they are able to interact with a product via AR—in fact, the likelihood of a purchase increases 135 percent.Needless to say, AR is rapidly changing the way in which vendors are displaying at trade shows. It is being used to bring graphics to life and give users control over how they interact with your booth and/or your products and services. Are you ready to jump on board the AR train? If so, here are a few ideas on how you can integrate it at your next trade show:|
AR provides an experience unlike most others. It allows exhibitors to provide content that customers can interact with—how and when they want to. Also, it can provide a level of engagement and value unmatched by more traditional means of exhibiting. For more information on AR, check out our Blue Papers® archive.
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Dillet, Romain. “Augment Makes Augmented Reality Useful For Salespeople With Its New ‘Business Catalog’.” TechCrunch. N.p., 30 Aug. 2013. Web. Retrieved 13 Nov. 2013.
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