4imprint, LLC

Trade show information sharing
Are you looking for some new ways to bring your ideas to life at your next trade show? Augmented reality (AR) may be just the thing you’re looking for. AR uses computer-generated sensory input, such as sound, video, graphics or GPS data to provide viewers with a virtual, live view of a physical, real-world environment. More simply put, it replaces the real world with a simulated one, in turn allowing viewers to interact and digitally manipulate this augmented reality. How does this apply to trade shows? A recent survey of trade show participants revealed that exhibits using AR are perceived as having a 33 percent greater value than those using more traditional means of exhibiting. Plus, consumers are more likely to buy when they are able to interact with a product via AR—in fact, the likelihood of a purchase increases 135 percent.Needless to say, AR is rapidly changing the way in which vendors are displaying at trade shows. It is being used to bring graphics to life and give users control over how they interact with your booth and/or your products and services. Are you ready to jump on board the AR train? If so, here are a few ideas on how you can integrate it at your next trade show:

  • Give life to your graphics: You can use AR to bring life to anything from a flat, printed brochure to your entire booth—walls, table and all. There are a wide variety of platforms available to integrate AR into your display. Aurasma®, for instance, offers a free app that allows visitors to use their smart phone or tablet to give life to images, objects or places. Marxent Labs creates custom and customizable apps using the expertise of a developer to defy reality. Encourage visitors to demo your AR display—reward participants with a logo’d cell phone stand or tablet case. Or, enter participants in a prize draw for a weather station or rechargeable power bank.
  • Give life to your products: There is never enough time (or space) to exhibit all you have to offer. AR, on the other hand, can be a great way to show trade show attendees everything. The company Augment® offers a “Business Catalogue” feature that that allows companies to upload and visualize their entire catalogue of products in AR objects. Features like this can help clients see how your product fits into their lifestyle or business model.
  • Give life to your endorsements: Augment can also create an app that uses AR technology to give life to any person or fictional character by adding a 3D element—say to an absentee celebrity endorser or company mascot. Photograph trade show visitors with these AR personalities and send them on their way with a pic in a logo’d magnetic photo frame to remember you by.

AR provides an experience unlike most others. It allows exhibitors to provide content that customers can interact with—how and when they want to. Also, it can provide a level of engagement and value unmatched by more traditional means of exhibiting. For more information on AR, check out our Blue Papers® archive.

Augmented Reality.” Mashable. Mashable.com. N.p., n.d. Web. Retrieved 13 Nov. 2013.

Apolinski, Lisa. “Augmented Reality – Time to Get on Board.” TSNN Trade Show News. N.p., 13 Oct. 2013. Web. Retrieved 13 Nov. 2013.

Apolinski, Lisa. “How Augmented Reality Will Change the Trade Show Game.” TSNN Trade Show News. N.p., 30 July 2012.. Web. Retrieved 13 Nov. 2013.

“About Us – Aurasma.” Aurasma.com. N.p., n.d. Web. Retrieved 13 Nov. 2013.

Defy Reality™.” Marxent Labs. Marxentlabs.com. N.p., n.d. Web. Retrieved 13 Nov. 2013.

Savage, Justine. “3 ways to use augmented reality at trade shows.” Nimlok.com. N.p., 20 May 2013. Web. Retrieved 13 Nov. 2013.

Dillet, Romain. “Augment Makes Augmented Reality Useful For Salespeople With Its New ‘Business Catalog’.” TechCrunch. N.p., 30 Aug. 2013. Web. Retrieved 13 Nov. 2013.

Alzheimer Awareness Month
Apple and Apricots MonthArtichoke and Asparagus MonthBath Safety MonthBe Kind to Food Servers Month

Birth Defects Month

Book Blitz Month
Crime Stoppers Month; Ontario
Financial Wellness Month

Get Organized Month

International Change Your Stars MonthInternational Creativity MonthInternational New Year’s Resolution Month for Business

International Quality of Life Month
International Wayfinding Month

International Wealth Mentality Month

Ontario March of Dimes Month
Oatmeal MonthRising Star MonthSelf-help Group Awareness MonthSelf-Love Month

Shape Up US Month

Tubers and Dried Fruit Month

Thyroid Awareness Month

New Year’s Resolutions Week: 1-4Celebration of Life Week: 1-7Diet Resolution Week:1-7

Silent Record Week: 1-7

Someday We’ll Laugh About This Week: 2-8

Women’s Self-Empowerment Week: 5-9Universal Letter Writing Week: 8-14
National Non-Smoking Week: 12-18
International Snowmobile Safety and Awareness Week: 18-26
International Printing Week: 21-26No Name Calling Week: 21-25World Leprosy Week: 24-29

International Hoof Care Week: 28-31

1: New Year’s Day1: Euro Day1: Global Family Day

1: First Foot Day

1: Mummer’s Parade

1: New Year’s Dishonor List Day

1: Odd Day

1: Polar Bear Plunge or Swim Day

1: Saint Basil’s Day
3: J.R.R Tolkien Day

4: World Braille Day

4: World Hypnotism Day

5: Bean Day

5: Bird Day

6: Epiphany or Twelfth Night

6: Three Kings Day

7: International Programmers’ Day

11: Sir John A. Macdonald Day
10: League of Nations Day

11: Cigarettes are Hazardous to Your Heath Day

11: Learn your Name in Morse Code Day

13: Rubber Duckie Day

13: Stephen Foster Day
15: Humanitarian Day
16: Weedless Wednesday17: Get to Know Your Customers Day17: Hot Heads Chili Days17: Judgment Day

17: Kid Inventors’ Day

18: Pooh (Winnie the Pooh) Day

18: Thesaurus Day

18: International Fetish Day

19: Popcorn Day

19: Tin Can Day

20: World Religion Day
21: Squirrel Appreciation Day

22: Answer Your Cats Questions Day

22: Celebration of Life Day

22: Rid the World of Fad Diets and Gimmicks Day

23: Snowplow Mailbox Hockey Day

24: Belly Laugh Day

24: Beer Can Day

24: Talk Like a Grizzled Prospector Day

24: Women’s Healthy Weight Day

25: A Room of One’s Own Day25: Fun at Work Day
25: Macintosh Computer Day26: Lotus 1-2-3 Day26: Toad Hollow Day of Encouragement

26: Tu B’shuvat

27: Auschwitz Liberation Day

27: Holocaust Memorial Day

27: International Day of Commemoration in Memory of the Victims of the Holocaust
27: Family Literacy Day

27: World Leprosy Day

28: Data Privacy Day

28: Bubble Wrap Appreciation Day

28: Thank a Plugin Developer Day

29: Curmudgeons Day

29: Freethinkers Day

29: Seeing Eye Dog Day

30: Inane Answering Message Day

31: Inspire Your Heart with Art Day

Submit your review

Create your own review

Hot Products

Shop 4imprint's Hottest Products!

Shop Now

Sale Products

Shop 4imprint's Sale Products!

Shop Now

New Products

Shop 4imprint's Newest Products!

Shop Now

Leave a Comment

Your email address will not be published. Required fields are marked *