|While there is no crystal ball that shows the future (that we are aware of anyway), it isn’t without trying that we look ahead each year and attempt to discern what the coming months will bring. This year, Nell Edgington from Social Velocity posted a recent blog that offered a solid set of predictions and advice for the nonprofit industry. We thought it might be helpful to pass her thoughts on to you and add in a few tips of our own!Be more open and engaged|
Social media has changed the way we communicate. Those nonprofits that continue to try and control their messages versus engaging and listening to their constituents will struggle. Relinquishing this control is difficult, but by reaching out to volunteers, donors and other audiences and asking them to assist in spreading the word, a veritable army of ambassadors can be created.Seek their help and give them the reigns to your messaging. Send fruit-flavored lollipops or Life Savers® in a print mailing asking audiences to be sweet on you by talking about your organization whenever they can.Have honest dialogue
People continue to be savvier in their ability to recognize sincere and open communication versus that which appears to have a “spin.” Tell donors the truth about your organization and the challenges it is facing. Don’t sugar-coat the fact that financially you are likely struggling or that funds need to be allocated to operations.
Try sending donors a logo’d coin purse or box bank with the message that every cent helps. Explain your challenges and the economic climate your organization is facing and encourage them to ask the hard questions. Attempt to deepen your relationship with them by offering complete transparency.
Continue to educate your boards
Start new board members off on the right foot by giving them imprinted Good to Great books. Jot a note on the inside covers that includes key facts and resources about your organization for further inspiration.
Plan, plan and plan some more
Seek new revenue sources
Edgington, Nell. “5 Nonprofit Trends to Watch in 2012.” Web log post. Social Velocity. Social Velocity, 15 Dec. 2012. Web. 27 Dec. 2012.
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