|In a recent blog post, Professional Speaker Thom Singer offered his 2012 predictions for the meeting industry. His eight seer-like thoughts compelled us to pass them along with a few thoughts of our own. Hopefully, you will find them as insightful as we did!|
Number 1: The industry’s recovery will continue
Now is the time, if you haven’t already, to get ramped up. The estimates look positive and the research indicates more people are likely to attend more events.Number 2: Networking will remain the main reason people attend trade shows
It’s true. Face-to-face time is what seals the deal and makes the sale more often than not. Whether you are an exhibitor or an attendee, every trade show is an opportunity to meet new people and reconnect with those you haven’t seen in a while. It’s also a great opportunity to hand out business card magnets as a means of setting you apart during the meet and greets.Number 3: Social media continues to be a hot topic
It seems as if no one can get enough of Twitter™ and Facebook™, so expect breakout sessions and speakers to continue to cover this topic in 2012. To keep ahead of the curve, ensure that any promotional products you do hand out, whether they are tote bags or water bottles, showcase your social media addresses and handles so people can follow and “like” you to their heart’s desire.
Number 4: Conference speakers will become as prevalent as bloggers
Number 5: Short presentations will take centre stage
Number 6: Walk-outs are the socially accepted norm
Number 7: Pre-event, online communities will continue to gain popularity
Number 8: Events that go above and beyond will flourish
2012 promises to be an exciting year for the trade show industry. These predictions aren’t a promise, but we hope they do come true!
Singer, Thom. “Meetings Industry Predictions for 2012.” Web log post. TSNN Trade Show News. TSNN Trade Show News, 27 Dec. 2011. Web. 28 Dec. 2011.
Submit your review