4imprint, LLC

| Updated: September 10, 2019


What’s new in business holiday parties: 2018 survey results


The 2018 4imprint® business holiday parties survey results show how company parties have evolved. Compared to the results of our 2015 survey, holiday parties today are more casual, employee-centric affairs. The other change: Use of promotional products at holiday parties is on the rise.

Welcome to the results of our 2018 survey!

If you’re in the throes of planning a holiday soirée, you’re not alone. ‘Tis the season. And, if you’re putting a slightly different spin on this year’s party, you’re in good company.

In this survey, we set out to learn what the typical holiday party looks like today. Is it an elaborate affair in a rented
ballroom with hundreds of guests? Or is it an intimate gathering of team members taking some time to show gratitude for one another during an afternoon? To find out, we surveyed human resources teams in organizations nationwide. When we compare this year’s results to our 2015 survey research, one message became clear. Holiday parties are evolving.

Most organizations today are opting for more casual, employee-only holiday parties that keep things simple. We also discovered the dress code is becoming more relaxed and many events are being held on-site. And, promotional products are playing starring roles in everything from apparel to decor. For inspiration and ideas, read on. Happy planning!

Kevin Lyons-Tarr
CEO, 4imprint, Inc.

Survey results: Who are our respondents?

The survey took a peek inside holiday parties in these types of organizations: Business, Government, Education, Healthcare, Nonprofit

The organizations ranged in size from a handful of employees to more than 5,000.

Holiday parties: Then and now

More merriment

More organizations plan to host a holiday party in 2018.

Celebrate the team

More holiday parties are for employees only.

Keep it local

Holiday parties that are hosted on-site nearly doubled from 2015 to 2018.

Holiday party promotional products

Employee thank-you gifts that come from the heart, Page 11

Party favors to get your guests talking, Page 14

Apparel for a casual affair, Page 17

Holiday party décor that’s versatile, Page 20

Employee thank-you gifts that come from the heart

28% of respondents use promotional products as team thank-you gifts

Show your gratitude with gifts that can be used for years to come.

Party favors to get your guests talking

27% of respondents uses promotional products as party favors.

Give two gifts in one. “Wrapping” your gift in a reusable branded bag adds a special touch to any party favor.

For a festive party favor, put a bottle of wine or a custom wine glass in a branded wine tote.

Apparel for a casual affair

Trending party attire
More employers are opting for casual or business casual attire at their holiday parties.

Did you know? The business sector has seen the steadiest shift from formal to casual attire.

Nearly 15% of respondents gives promotional apparel at the holidays

Holiday party décor that’s versatile

Where’s the party at?
A growing number of organizations of ALL SIZES are hosting on-site holiday parties. But off-site is still the most popular locations.

Spruce up the party space

12% of respondents said promotional products do double duty as holiday party décor.

Choose quality party supplies that guests can take home after the event.

Holiday parties that make a statement

There is no better way to show appreciation for a year of hard work than with a company party that includes holiday promotional products. Show your gratitude with thoughtful gifts and favors that are guaranteed to make your holiday party one to remember.

Share your favorite holiday party ideas!
Have you held a special party that your employees can’t stop raving about? Share your tips with us! Email 4ideas@4imprint.com with photos and your holiday party success story.

Read Less

Company holiday parties are a classic way to celebrate the end of the year and show gratitude for employees. In this eBook, we’ll explore the latest trends in holiday parties, and you’ll discover ways to use holiday promotional items as gifts, décor, party favors and more.