4imprint, LLC

| Updated: September 04, 2018


Custom workwear for great first impressions

Get tips and ideas on choosing branded work clothing

Custom workwear takes center stage

When we think of branded work clothing, certain professions come to mind. Skilled trade workers, like electricians or plumbers, and those in hospitality and food service generally wear work uniforms so that they won’t stain or damage their personal clothing.

But more and more, companies are turning to custom workwear for a positive brand impression. As our workplaces have gotten more casual, businesses are noticing the benefits custom company shirts and other clothing items have on their team. Logoed workwear helps customers easily identify your employees, boosts your company’s professional image and helps your employees take the guess work out of what to wear every morning.

To help you find apparel choices to fit your brand and your team’s style, we’ve put together this ebook full of custom workwear options. You’ll hear from our customers about the apparel they chose, and you’ll get tips on what to look for to make sure your employees are comfortable and stylish.

You’ll find T-shirts, polos, button-down shirts, outerwear and more for both men and women whose workplace dress codes range from casual to business and everything in between. I hope you’ll find this ebook useful the next time you’re looking for team workwear to match your business’ style.

Here’s to looking our best!

Kevin Lyons-Tarr
CEO, 4imprint, Inc.


Why buy custom workwear?

50% of managers say their workplace has become more casual because employees prefer it

While more workers prefer casual workplaces, 23% say dress code expectations
aren’t clear

48% of workers say they would prefer logoed workwear to take the guess work out of what to wear


Case in point

Menominee Nation Arena

When the Menominee Nation Arena in Oshkosh, Wis., planned its fall 2017 opening, one of the first orders of business was choosing custom workwear for a variety of team members.

Making a first impression

From the moment guests entered the facility, team members wanted to make sure every interaction was positive. That included team workwear.

Outfitting the team

The arena needed six different uniforms:

Security: Nike® Smooth Performance Polo

Ticket takers: Side Blocked Micropique Sport-Wick Polo

Concessionaires: Side Blocked Micropique Sport-Wick Polo

Ushers: Polyester Vest

Bartenders: Easy Care 3/4 Sleeve Stretch Poplin Blouse

Housekeeping: Zip Front Smock


The challenge, solved

Finding the right lightweight fabric was the most challenging aspect of choosing custom company shirts. They found a variety of polos and button-down shirts that offered breathable, moisture-wicking fabric.

Setting them apart

The arena also chose different colors for each team to make them easily identifiable. They chose bright colors for most teams while outfitting bartenders and other wait staff in professional black button-down shirts.


Custom company shirts for the office

Whether your employees work in the office or take their office on the road, you’ll want them looking their best. Look for custom office wear, including shirts and sweaters, that:

Gives a consistent, professional image

Matches your dress code and brand

Is made of wash-and-wear fabric

Is wrinkle-free for a polished look


Polos: An employee favorite

Nike® Performance Ottoman Polo

Performance Jersey Polo


Button-down shirts for a relaxed or dressy look

Bahama Cord Camp Shirt

Easy Care Short Sleeve Stripe Oxford Shirt

Capulin EZ-Care Fine Line Twill Shirt


Sweaters for layering, warmth

Soft Stretch Buttonfront Cardigan

Cotton Wrinkle Resist V-Neck Sweater


Apparel for when they’re on the move or on the factory floor

For the most labor-intensive jobs, consider T-shirts and hoodies that will withstand rugged conditions

Choose bright colors for staff who need to be easily seen from a distance

Opt for safety colors and markings for those in high-risk situations

Consider options that come in a wide range of sizes


Branded work T-shirts

Gildan® 5.5 oz. DryBlend® 50/50 T-shirt

Hanes® Tagless T-shirt

Median Reflective Performance LS T-shirt


Sweatshirts for warmth and comfort

Gildan® 50/50 Hooded Sweatshirt

Jerzees® NuBlend 1/4-Zip Sweatshirt


Custom uniform shirts for the trades

Electricians, plumbers and other trades people need to be easily identified when visiting homes and businesses.

Consider a consistent, polished look

Make your logo prominent

Consider including their job title with the logo for greater identification


Comfortable button-down work shirts

Dickies 5.2 oz. Long Sleeve Work Shirt

Dickies 5.2 oz. Work Shirt

Logoed workwear for the great outdoors

There are lots of options for employees who spend time in the sun or need to protect themselves from the elements.

Look for moisture-wicking fabrics

Protect employees from UV rays with specialty sun-blocking fabrics


Branded workwear to beat the heat

Silk Touch Performance Sport Polo

Columbia® Tamiami II Roll Sleeve Shirt


Fleece fabric to warm up the workday

Crossland® Fleece Jacket


Sporty yet professional looks

Under Armour® Corporate Stripe 1/4-Zip Pullover

Champion® Performance Colorblock Jacket


Workwear for food and beverage workers

Waitstaff, bartenders and chefs need to look professional at all times. Look for:

Dark colors to hide stains

Stain-fighting fabrics

Fabrics that will look great wash after wash


Work hard, look great

Caitlin Stain Resistant Short Sleeve Twill Shirt

Carter Stain Resistant Short Sleeve Twill Shirt

Soil Release Button Down SS Poplin Shirt


Branded chef coats

Ten Black Button Chef Coat with Black Trim

Twelve Cloth Button Classic Chef Coat

Ten Button Chef Coat with Mesh Back

Twelve Cloth Button Short Sleeve Chef Coat with Mesh Back


Branded work clothing for caregivers

Medical staff—whether they care for people or animals—appreciate custom workwear.

Look for apparel with pockets that offer easy accessibility

Choose a comfortable fit for easy mobility


Show you care with these tops and coats

Restore Scrub Top

Red Kap Lab Coat


Custom workwear for any team member

No matter your workplace dress code, there is a custom option for you. Choose apparel that is easy to care for
and looks great wash after wash, and your employees will be proud to take your brand all over town!


Share your custom workwear story!
Have you found success with using custom workwear for your employees? You can help others by sharing your expertise! Simply email 4ideas@4imprint.com with a photo and brief description of your success story.


Read Less

Custom workwear can help any team member make a great impression to customers and fellow employees. Logoed apparel brings a consistent, professional image that expresses your brand’s message. Check out this eBook for ideas on choosing great fitting custom workwear.


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