4imprint, LLC

| Updated: November 13, 2020


Custom workwear for great first impressions

Get tips and ideas on choosing branded work clothing

Page 1

Custom workwear takes center stage

When we think of branded work clothing, certain professions come to mind. Skilled trade workers, like electricians or plumbers, and those in hospitality and food service generally wear work uniforms so that they won’t stain or damage their personal clothing.

But more and more, companies are turning to custom workwear for a positive brand impression. As our workplaces have gotten more casual, businesses are noticing the benefits custom company shirts and other clothing items have on their team. Logoed workwear helps customers easily identify your employees, boosts your company’s professional image and helps your employees take the guess work out of what to wear every morning.

To help you find apparel choices to fit your brand and your team’s style, we’ve put together this ebook full of custom workwear options. You’ll hear from our customers about the apparel they chose, and you’ll get tips on what to look for to make sure your employees are comfortable and stylish.

You’ll find T-shirts, polos, button-down shirts, outerwear and more for both men and women whose workplace dress codes range from casual to business and everything in between. I hope you’ll find this ebook useful the next time you’re looking for team workwear to match your business’ style.

Here’s to looking our best!

Kevin Lyons-Tarr
CEO, 4imprint, Inc.

Page 2

Why buy custom workwear?

Page 3

Workplaces are becoming more casual.

50% of managers say their workplace has become more casual because employees prefer it

Page 4

Workplaces are becoming more casual.

While more workers prefer casual workplaces, 23% say dress code expectations aren’t clear

Page 5

Workplaces are becoming more casual.

48% of workers say they would prefer logoed workwear to take the guess work out of what to wear

Page 6

Case in point

Menominee Nation Arena

When the Menominee Nation Arena in Oshkosh, Wis., planned its fall 2017 opening, one of the first orders of business was choosing custom workwear for a variety of team members.

Page 7

Making a first impression

From the moment guests entered the facility, team members wanted to make sure every interaction was positive. That included team workwear.

Page 8

Outfitting the team

The arena needed six different uniforms:

  1. Security: Nike® Smooth Performance Polo
  2. Ticket takers: Side Blocked Micropique Sport-Wick Polo
  3. Concessionaires: Side Blocked Micropique Sport-Wick Polo
  4. Ushers: Polyester Vest
  5. Bartenders: Easy Care 3/4 Sleeve Stretch Poplin Blouse
  6. Housekeeping: Zip Front Smock

Page 9

The challenge, solved

Finding the right lightweight fabric was the most challenging aspect of choosing custom company shirts. They found a variety of polos and button-down shirts that offered breathable, moisture-wicking fabric.

Page 10

Setting them apart

The arena also chose different colors for each team to make them easily identifiable. They chose bright colors for most teams while outfitting bartenders and other wait staff in professional black button-down shirts.

“We chose fun colors to guests feel they can easily approach staff, keeping smiles on faces.” Kate Wyman, Director of Entertainment

Page 11

Custom company shirts for the office

Page 12

Whether your employees work in the office or take their office on the road, you’ll want them looking their best. Look for custom office wear, including shirts and sweaters, that:

  • Gives a consistent, professional image
  • Matches your dress code and brand
  • Is made of wash-and-wear fabric
  • Is wrinkle-free for a polished look

Page 13

Polos: An employee favorite

Nike® Performance Ottoman Polo

“These Nike® shirts are absolutely fantastic. Our employees enjoy wearing them everyday.” Charlie from Scottsdale

Performance Jersey Polo

Page 14

Button-down shirts for a relaxed or dressy look

Bahama Cord Camp Shirt

Comfortable and breathable fabric. Professional and casual, no tuck look. Rick from Northridge

Part 15

Easy Care Short Sleeve Stripe Oxford Shirt

Capulin EZ-Care Fine Line Twill Shirt

BONUS: Can be available in 24 hours!

Page 16

Sweaters for layering, warmth

Soft Stretch Buttonfront Cardigan

Cotton Wrinkle Resist V-Neck Sweater

Page 17

Apparel for when they’re on the move or on the factory floor

Page 18

For the most labor-intensive jobs, consider T-shirts and hoodies that will withstand rugged conditions

  • Choose bright colors for staff who need to be easily seen from a distance
  • Opt for safety colors and markings for those in high-risk situations
  • Consider options that come in a wide range of sizes

Page 19

Branded work T-shirts

Gildan® 5.5 oz. DryBlend® 50/50 T-shirt

Hanes® Tagless T-shirt

Median Reflective Performance LS T-shirt

Every one of my employees love the work T-shirts. They are soft and durable. Gildan® is the best! Jennifer from Bolivar

Page 20

Sweatshirts for warmth and comfort

Gildan® 50/50 Hooded Sweatshirt

Jerzees® NuBlend 1/4-Zip Sweatshirt

They were a huge hit at our company holiday party. Everyone has been wearing them at the office. Arielle from Boulder

Page 21

Custom uniform shirts for the trades

Page 22

Electricians, plumbers and other trades people need to be easily identified when visiting homes and businesses.

  • Consider a consistent, polished look
  • Make your logo prominent
  • Consider including their job title with the logo for greater identification

Page 23

Comfortable button-down work shirts

Dickies 5.2 oz. Long Sleeve Work Shirt

Dickies 5.2 oz. Work Shirt

Page 24

Logoed workwear for the great outdoors

Page 25

There are lots of options for employees who spend time in the sun or need to protect themselves from the elements.

  • Look for moisture-wicking fabrics
  • Protect employees from UV rays with specialty sun-blocking fabrics

Page 26

Branded workwear to beat the heat

Silk Touch Performance Sport Polo

Columbia® Tamiami II Roll Sleeve Shirt

Loved them. Looked great and were really comfortable and professional looking. Dena from La Mirada

BONUS: These have UPF 40+ sun protection!

Page 27

Fleece fabric to warm up the workday

Crossland® Fleece Jacket

These jackets were a hit! Everyone loved them and seeing people wear them at work makes us feel more like a team. Jessica from Oxon Hill

Page 28

Sporty yet professional looks

Under Armour® Corporate Stripe 1/4-Zip Pullover

Champion® Performance Colorblock Jacket

Page 29

Workwear for food and beverage workers

Page 30

Waitstaff, bartenders and chefs need to look professional at all times. Look for:

  • Dark colors to hide stains
  • Stain-fighting fabrics
  • Fabrics that will look great wash after wash

Page 31

Work hard, look great

Caitlin Stain Resistant Short Sleeve Twill Shirt

Carter Stain Resistant Short Sleeve Twill Shirt

Soil Release Button Down SS Poplin Shirt

Page 32

Branded chef coats

Ten Black Button Chef Coat with Black Trim

Twelve Cloth Button Classic Chef Coat

Ten Button Chef Coat with Mesh Back

Twelve Cloth Button Short Sleeve Chef Coat with Mesh Back

BONUS: Moisture-wicking back mesh panel helps keep chefs cool.

Page 33

Branded work clothing for caregivers

Page 34

Medical staff—whether they care for people or animals—appreciate custom workwear.

  • Look for apparel with pockets that offer easy accessibility
  • Choose a comfortable fit for easy mobility

Page 35

Show you care with these tops and coats

Restore Scrub Top

Red Kap Lab Coat

Good quality lab coats. The embroidery was great. Phyllis from Tempe

Page 36

Custom workwear for any team member

No matter your workplace dress code, there is a custom option for you. Choose apparel that is easy to care for and looks great wash after wash, and your employees will be proud to take your brand all over town!

Page 37

Share your custom workwear story!

Have you found success with using custom workwear for your employees? You can help others by sharing your expertise! Simply email 4ideas@4imprint.com with a photo and brief description of your success story.

Page 38


Read Less

Custom workwear can help any team member make a great impression to customers and fellow employees. Logoed apparel brings a consistent, professional image that expresses your brand’s message. Check out this eBook for ideas on choosing great fitting custom workwear.