The trade show floor is changing. And if you don’t change with it, you risk your exhibit going unseen—or worse yet, seen as boring and lacking innovation. Successful exhibitors of today are embracing creative uses of technology and developing strategies to engage attendees with virtual experiences and personalized interactions.
Part one of this two-part trade show Blue Paper® series discusses marketing trends that are influencing exhibit features, the overall trade show experience, along with budgeting and planning. It also examines how technology can be used to enhance trade show exhibits and offers a glimpse into the future of the trade show floor. Be sure to read part two of the series and learn about strategies to help you reach your trade show target audience.