Most definitions place social commerce within the broader umbrella of e-commerce, the buying and selling of products and services online. Social commerce adds the layer of conversation and interaction among consumers and between businesses and their customers, and offers the opportunity for sales within those conversations.
In this Blue Paper™ we’ll define social commerce and make some sense of the rapidly evolving phenomenon. Why is it important? How does social commerce help businesses? How do businesses make the most of social commerce opportunities and what are some successful examples?
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