4imprint, LLC

What do Civil Rights, the Women’s Movement, Vietnam and the first steps on the moon have in common? Baby Boomers—it’s the same generation that drove the growth of hula hoops, bell bottoms and personal computers. It’s the generation that witnessed and participated in some of the greatest social changes in the country’s history. Born during the Post-World War II period between 1946 and 1964, they’re the folks that lived through unprecedented social and technological advances. Boomers also witnessed the dawn of space exploration, accessibility to long-distance travel and unprecedented prosperity. Don’t forget that the progress they’ve seen in technology is mind blowing. They witnessed the age of the computer, mobile communications and the World Wide Web, and they’ve seen the explosion of communication in radio, television and telephone. Not only are they one of the most interesting demographics, but they are also the largest group in history, comprising a total of 76 million. Research predicts that by 2015, Boomers will represent 35 percent of the total U.S. population.

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