Mention the words “online analytics” and some people immediately think of complex data and algorithms. It’s enough to make you want to run for the hills, or at the very least, hide under your desk. But keep reading, because this Blue Paper® is going to take online analytics to a different level, one that you can understand and implement. You’veprobably heard of Facebook® Insights, Hootsuite®, Google Analytics®, and LinkedIn® Analytics, but do you know what they do and how to use them? Do you know the difference between a bounce rate and a pageview? This paper is going to teach you how to walk before you run, and by the end, you’ll be ready for an analytics marathon.