4imprint, LLC

If this recession has taught us anything, it has served to remind us that basic b-school tactics are also required to sustain a business, regardless of economic climate.

The proof can be found in the handful of businesses that have not only walked away from the battlefield of the last two years relatively unscathed, but are actually better off than before with new investments, new products or increased sales.

These businesses all have one thing in common: They were successful before things went south; they were positioned and prepared to forge ahead.

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