This Blue Paper® explores the holistic practice of brainstorming. It will look at why it remains a popular method, despite its flaws. It will also provide detail on the common pitfalls and why some experts suggest it needs a renovation to overcome those challenges. It will provide modern-day tips for more effective brainstorming to make the most of your collective thoughts and ideas. And, this paper will offer insight on some of the innovative brainstorming techniques, and summarize the top brainstorming and collaborative tools that your company might explore. So dust off your thinking cap, because it’s time to modernize the brainstorming model.