4imprint, LLC

Remember when you learned your ABCs? It seemed complicated at first, but as you got the hang of it you realized the letters held the secret to the English language. A/B testing, which is a method to compare performance of two variables at the same time, can have the same effect and transform the way you build a website or enhance online marketing. If you do it correctly, it takes the guesswork out of website improvements and enables data-driven decisions that shift conversations from “we think” to “we know.” For many companies, A/B testing is attractive because it can improve sales, revenue and lead generation. In fact, research shows that companies that use A/B testing can generate up to 30-40 percent more leads for business-to-business (B2B) sites, and 20-25 percent more leads for ecommerce sites.

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