4imprint, LLC

Curvy Ballpoint Pen - 4imprintWhen we introduced the Curvy Ballpoint Pen in the new Sunset and Fresh color palettes back in 2007, we saw something interesting happen.  Rather than ordering the pen in just one color, our customers ordered the pens in a mix of colors.  That’s a little different than what we usually see happen with pens in more traditional colors like black, red, blue or white.

It’s actually a really good idea.

It lets companies with more traditional looks experiment a bit.

Here’s another example: the Colorplay Leather Photo FrameColorplay Leather Photo Frame - 4imprint

Traditional colors like black, blue and red work for everyone.  But, bold colors like orange and green give the palette a modern look.

 

Ordering products in a mix of colors gives your customers options.  They can pick the color that best suits them – conservative or trendy.  And, you can offer that option without a lot of extra cost.  There is usually no extra charge for ordering a mix of colors – as long as the imprint color remains the same.

–Suzanne

 

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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

Read More by: Suzanne

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