Kudos to the Lester Public Library as they try to get try to get kids to catch the summer reading bug. Great use of a promotional product in their marketing program. Just goes to show you can do some very, very clever things when the product and imprint are used together to amplify the overall message of a marketing campaign. And you don’t have to spend a fortune to get ‘un-bee-lieveable’ results.

For more pictures check out their flickr page here.

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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