As you can imagine I’m always interested when companies update, change, refresh or otherwise ‘tweak’ their logos. Interesting to read why they felt it necessary and then look at the logo to see if the change seems to square with the rationale.

This Business Week article gives you the background on the Wal-Mart logo update – does the end result match the rationale in your opinion? Do you agree with the reasoning behind the change?

P.S. Interesting slide show in this article as well showing several major logo changes over the years.

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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