The holiday season is fast approaching!
The average Canadian spent more than $1,800 last year purchasing food, gifts, decorations and all the other things that go into celebrating the holidays.
The holiday season is a time for joy and gratitude—and that includes businesses showing thanks for their clients.
There are so many gifts to choose from, including simple items like handwritten notes and luxury items like branded apparel. Keep in mind, the best holiday gift ideas for clients are personal, useful and straight from the heart.
Make it meaningful
Giving gifts is a great way to show your gratitude, but don’t forget to include a thoughtful message. After all, personalized notes often make a big impact on clients.
The proof is in the pudding. A company called CartStack started sending thank-you notes and holiday cards to every paying customer. The result? Ninety percent of their customer testimonials now mention the quality of their customer service—up from 50 percent who mentioned it before notes and cards were sent out.
For a truly meaningful gift, combine your note with a sweet treat like the Calling Card – Ghirardelli Chocolate. Or write a heartfelt note on a page from a Bic Non-Adhesive Notepad and tuck it into the box with the gift you’re sending.
Make it personal
While gift baskets, popcorn tins and golf equipment are all fun holiday gift ideas, picking something more personal can show clients how much you care about them. Remember to take into account their hobbies and personal interests when choosing your gift.
Do you have a client who loves to hike or run? Keep them hydrated with a
Choosing something that’s both unusual and useful will really make your gift stand out. The recipient will hold onto it and it is extremely memorable. An excellent example of this is the USB drive, which influences the opinions of advertisers (PDF) more than any other promotional product.
Instead of giving a standard USB drive, consider giving one with a twist. The Almira USB Pen combines two incredibly popular promotional products in one. The Stick Around USB Drive attaches to flat surfaces with a suction cup, and can be used as a cell phone stand.
If you’re looking for other tech options, go for the PocketCloud Wireless Storage, which allows the user to copy files from their phone or tablet to a wireless drive via an app. Or a Magnetic Auto Vent Wireless Car Charger, which allows the user to charge their cellphone wirelessly while driving.
Make it useful
Help ensure your gift is used instead of being tucked away in a drawer and forgotten. When it comes to useful gifts, clothing is almost always going to be a perfect fit. In fact, 42 percent of Canadians hope to receive clothing and footwear for the holidays.
Keep it reasonable
While a client gift is always appreciated, it’s important that the amount you spend on each client accurately reflects how much the client spends on you. A client who gives you $1,000 worth of business shouldn’t receive the same gift as someone who gives you $100,000 worth of business. If you’re shopping on a budget, the best holiday gift ideas for clients might be something that works well with the season, such as Hot Chocolate Pouches, a pair of Campfire Ceramic Mugs and an invitation to share hot cocoa and conversation in the near future.
Warm feelings create better client connections
Whether you send a personal note, a present or both, the best holiday gift ideas for clients are going to be those that provide an opportunity to connect during the holidays—and remind them of your services as the new year rolls in!