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Orla Kiely at TargetOn a recent trip to Target(TM) for washing liquid and shampoo, I took a little walk around. (As a shopper and a merchandiser, Target is an important barometer of trends and product development.  So, I like to keep an eye on what they’re doing.)

I was absolutely delighted to find Target has discovered Orla KielyTM and come up with an affordable line of housewares that is the perfect backdrop for Orla’s recognizable colorful graphics.

A quick check on Google shows me two things.

  1. 1) I’m a few weeks behind in noticing this
  2. 2) our local store only has about a third of the range!

Left: Orla Kiely in Target, Oshkosh, Wisconsin
(before I bought anything!)

Below: A few items I ‘had’ to purchase

Orla Kiely at Target - Files

If you don’t know about Orla, then you are about to find out as this range rolls out to the US. Click here to see the whole collection.

Orla is Irish by birth, graduating from London’s Royal College of Art in the ’90s. Her individual style has resulted in success predominantly in the UK and Asia.  While she has her own line, she has also completed projects with key British retailers such as Habitat, Millets and Sainsbury’s. Prior to the Target collaboration, products were found solely in the US at fashion retailers such as AnthopolgieTM and PiperlimeTM. It will be interesting to see what happens now.


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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

Read More by: Suzanne

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