Well, now a few down and dirty facts about candy. Some of which really surprised me.
- Approximately 65% of American candy brands have been around for more than 50 years.
- Americans eat a little more than 25 lbs. of candy per person, per year.
- Denmark’s population have Americans beat by 11 lbs. a year, with a whopping 36 lbs per person!
- Candy is made by basically by dissolving sugar in water. The level of the heat is what determines what type of candy is made. High temperatures make hard candy, medium temperatures soft candy and low temperatures make chewy candy.
- Nearly 2 billion candy canes will be sold each year. Can you believe this would circle the globe 4.5 times and still have some to spare!?
I could go on and on with factoids, but let’s get to the low-down of what’s going on in today’s candy market.
- It appears that Hershey’s has quickly taken advantage of the upcoming release, of Charlie and the Chocolate Factory, a remake of the 1971 Willy Wonka & the Chocolate Factory. It may not be the golden ticket they are hiding, but I certainly don’t think it’s a coincidence.
- Jelly Belly® is even appealing to the health conscience market by giving you the best of both worlds with their Sports Beans™.
- M&M’s marketing department is constantly keeping things going. They keep the name out there week after week…sponsoring a car for NASCAR, previously involving the public in a color-vote and having kept things fresh with constant introduction of new styles of candies and characters we love!
I think it’s probably easy to see; even for those who don’t have a marketing degree…this candy thing is a tough business. You need to be constantly reinventing the wheel and coming out with the new greatest idea that will show your customers you are paying attention. But on the flip-side…I don’t ever see it going away. It’s one of those things that is affordable, enjoyable and seems to almost be a form of expression for some.
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