I’ve mentioned this in a previous blog post, but came across a story in one of the local papers last night that once again points to the effectiveness of the unsung hero of promotional products – the fridge magnet.
The Town of Neenah is once again tops in our county when it comes to recycling – something town residents and leaders are rightfully proud of. But if you read the story carefully you’ll notice a fridge magnet with the recycling schedule gets mentioned specifically. In the web article it’s just a mention. The printed edition last night actually called out the magnet deliberately.
If your organization needs to keep phone numbers or dates in front of your customers, patients, constituents, students, members – or anyone else for that matter – a magnet might just be the best advertising money can buy.
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