Marketing Sherpa, one of my all-time favorite marketing resources, has just released an article thatÂ summarizes the latest research on promotional products as a marketing tool. It provides pretty detailed information about how products can best be used, and why they work.
We’ve known for a long time thatÂ the research in this article is absolutely on the markÂ – and that’s not because we happen to sell promotional products – it’s because customers share their success stories with us all the time.
Check out the article, it’s available on Marketing Sherpa, and it may only be there for a limited time.
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