Yesterday I bought a new DSLR camera at the local camera shop here in town (great customer experience by the way – service from Tom was great!). Once I’d purchased my camera they bundled it and a few accessories in an imprinted tote like our new Dot Gift Bag (I know, if I had been thinking I would have taken a shot of it right then and there with the new camera – not very quick am I?!).
In this case it was imprinted with a Canon logo (I bought a new Canon to replace my old one). This was effective marketing for Canon as I really did appreciate having the bag to carry my purchase, the bag will get reused (it’s a nice size!) and the logo was easy-to-spot as I walked back through town (as it will be each time I reuse it!). Ideally, the local store would have had their logo on the opposite side of the bag or along side the Canon logo – would like to see the retailer get some mileage as well.
Regardless, these bags are a great marketing opportunity for all of the brands involved – manufacturer and distributor. I can tell you from my personal experience, it’s a great touch that left me feeling even better about a significant purchase. I realize this is pretty basic stuff, but if you sell a product that needs to be carried home, or manufacture one that does, these bags are an effective way to make a good impression at a very low cost. Promotional products work.
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