4imprint, LLC

Yesterday I bought a new DSLR camera at the local camera shop here in town (great customer experience by the way – service from Tom was great!). Once I’d purchased my camera they bundled it and a few accessories in an imprinted tote like our new Dot Gift Bag (I know, if I had been thinking I would have taken a shot of it right then and there with the new camera – not very quick am I?!).

In this case it was imprinted with a Canon logo (I bought a new Canon to replace my old one). This was effective marketing for Canon as I really did appreciate having the bag to carry my purchase, the bag will get reused (it’s a nice size!) and the logo was easy-to-spot as I walked back through town (as it will be each time I reuse it!). Ideally, the local store would have had their logo on the opposite side of the bag or along side the Canon logo – would like to see the retailer get some mileage as well.

Regardless, these bags are a great marketing opportunity for all of the brands involved – manufacturer and distributor. I can tell you from my personal experience, it’s a great touch that left me feeling even better about a significant purchase.  I realize this is pretty basic stuff, but if you sell a product that needs to be carried home, or manufacture one that does, these bags are an  effective way to make a good impression at a very low cost. Promotional products work.

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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