No matter the name you use – USB memory, USB flash drives,  USB Drives – custom USB memory sticks are one of fastest growing promotional product categories we’ve seen in awhile.

The popularity is really driven from the wide acceptance these drives now have in our everyday lives – you’ll see them on quite a few key chains shuttling data and pictures around, and they’re now almost as much a school supply requirement as a no. 2 pencil!

And it’s that ‘utility’ that makes USB memory an ideal promotional item.

The most effective giveaways are ones that the recipient will use over time.  This means your logo or message will be seen frequently over a long period, and it’s no bad thing that your organization is associated with something that people really value.  Plus, if presentations are a regular part of your business, there’s nothing better than loading the presentation onto a drive and leaving that drive – and presentation – with your client!

The popularity of USB memory sticks has meant an explosion of styles, colors, and memory sizes – you won’t have a problem finding something that fits into your branding guidelines.  Memory size is the determining factor when it comes to price – less memory means lower price. However, keep in mind that less memory alos means less utility for the client,  so generally it’s best to buy the most memory for the money. Sizes of 1GB, 2GB and 4GB are the most popular.

Check out Amber’s video below on one of our more popular drives – she does a better job of touching on some this than I do! And if you’re looking for one of the best-looking USB drives around – check out this blog post.

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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