4imprint, LLC

Promotional Products Retailer 4imprint ‘Building a Culture of Innovation’
Blue Paper® and Podcast Now Available

(OSHKOSH, Wis.)—Truly innovative companies view culture differently. Those cultural differences are the topic of ‘Building a Culture of Innovation,’ a new white paper from promotional products retailer 4imprint.

As organizations around the globe look for opportunities to expand their product lines and enhance their services, the desire to innovate grows. This 4imprint Blue Paper (the imprinted products company’s version of a white paper) takes readers through five steps they can take to strengthen support for innovation in their organization, from assessing the current culture and identifying needed change, to hiring staff and establishing a structure that nurtures creativity and supports development of new ideas.

“Organizations of all different kinds are focusing on innovation,” said Kevin Lyons-Tarr, President, 4imprint. “And, while each organization’s challenges will be different, there are some common themes that exist in innovative organizations. We’ve pulled a few of those together. We hope it will inspire those who are just starting – or those who are looking to jump-start an already existing initiative.”

The Blue Paper also discusses the importance of tolerating risk for companies that seek to become more innovative. As the paper describes, innovation can be messy. To develop a culture of innovation, organizations must often overcome the desire to come to consensus quickly and neatly and learn to thrive on challenging ideas.

Download the Blue Paper and podcast at https://www.4imprint.com/bluepaper.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible in both print and podcast forms, Blue Papers are also available on iTunes®. Blue Papers cover popular, cutting-edge business, marketing and management topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional merchandise throughout the United States and Canada. For more information, log on to www.4imprint.com.

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