A few weeks back, Southwest Airlines’ “Customer of Size” policy attracted quite a bit of attention, when Actor/Director Kevin Smith was asked to leave a flight because two seats were not available.  The story reminded me a bit of last year’s campaign against UK-based retailer Marks & Spencer.  They found themselves under fire for up-charges on larger sizes. Fortunately for them they managed to turn the consumer backlash into a PR masterpiece. It’s an interesting story which is worth a read.

If you’re a buyer of promotional apparel, you could probably relate to these stories.

You’ve probably experienced first-hand how awkward it is to be the person assigned to collect everyone’s sizes for an apparel order – especially when pricing is based on size.

We’re trying to eliminate those awkward conversations.

Over the last year, we’ve put in place a new policy that begins to eliminate extra charges for embroidery on extended sizes.  That means there’s no extra charge for embroidering XL, XXL, XXXL or XXXXL for most orders of six or more.

Have ideas for other ways we can improve the apparel ordering process?  I’d love to hear them.

-Suzanne

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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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