Kayak for a Cure (KFAC) is an event we’ve participated in (as a sponsor, and now John V. from our team is a ‘two-peat’ paddler!) from humble beginnings that raises money for the Canadian Cancer Society, and now also the American Cancer Society. We’re happy to be involved again this year as the event continues to grow and raise awareness and money for a cause we’ve all been touched by in one way or another.
I’ll have more posts about KFAC as the event draws near but for now, I just wanted to invite you to check out the official (and just about complete) Kayak for a Cure website from a marketing perspective. Mark Starkey, the brains behind whole deal, always puts together great creative. He really gets how to connect you to the cause through the people and their stories- you feel part of something – and he uses all the available tools (YouTube, Facebook, twitter, Flickr – you name it).
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