I was hoping to be writing today boasting of a glorious victory after the Packer and Patriots game last Friday night, but sadly that is not the case. It’s difficult to put a positive spin on a 27 to 3 loss!
Did any of you watching notice the pink baseball caps? As you drive into Oshkosh from the south there is a 40ft high billboard promoting the Green Bay Packers Breast Cancer baseball cap. It’s a big deal for the Packers team as Brett Favre’s wife struggled with the disease in recent years. It’s clearly struck home with the fans as well. The cap first went on sale in July and sold its initial stock of 20,000 pieces within a week! They hold a price tag of $15 (which is actually pretty inexpensive for any major sporting team item), and $5 from each sale is being donated to 3 Wisconsin based Breast Cancer charities; so that equates to $100,000 worth of donations in one week – wow, that’s impressive!
There are many other campaigns beginning to take off as organizations plan for Breast Cancer Awareness month in October What’s interesting is if you read behind the marketing of these promotions you will often find some very personal and heartfelt stories of people who felt they wanted to make a difference in combating this disease from their own personal experiences.
Take a look at Caribou Coffee’s Amy’s Blend or the story and fight behind creating USPS’s Breast Cancer stamp.
If you’re feeling that your organization should be doing something but aren’t quite sure where to start here’s some ideas on how you can use the items features in our Breast Cancer Awareness store.
1. Make sure everyone in your organization understands the importance of regular exams by circulating Breast Cancer guides to all employees. Put left-overs out on your reception desk for visitors.
2. Use Wilson’s pink golf balls at your next golf event, and I don’t mean just the ladies tournaments! Do so knowing that both 4imprint and Wilson are making donations to Breast Cancer charities.
4. Donate pink polycarbonate bottles with your company name on to your local Breast Cancer walk. The Packers’ co-sponsor on their caps is actually American Family Insurance, so don’t feel you can’t join in just because your business isn’t in the healthcare industry.
There is no doubt about it the color pink has gained an incredibly strong association with Breast Cancer awareness campaigns and promotions. For those of you wondering where this originated from have a read of this article. It’s interesting to note that this blog could have been titled Packers, Patriots and Peach caps
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