Scanning through articles and blogs this morning (RSS really is a wonderful thing!) I came across a USA Today piece entitled “Entrepreneurial Marketing Person to Person” by Mary Ellen Sheets of Two Men and a Truck International. Having used the company personally on a couple of occasions (and having been pleased with their service) I was interested to learn more about their story.

 

 

 

It’s a good read on a couple of levels. First, it’s always interesting to hear stories about the birth and growth of a business from the perspective of the people who started it. She gives you a sense of where she’s come from and the philosophies that have helped her along the way.

 

 

 

Second, the article focuses on the importance marketing on a personal, ‘hands on’ level. Local speaking engagements, trade shows, and yes – the infamous logo’d coffee cup with a treat inside (hand delivered of course), have all played an important role in the growth of Two Men and a Truck.  It’s the type of simple, common sense marketing that many businesses don’t spend enough time thinking about.

 

 

 

But as Ms. Sheets points out, it’s marketing that works.

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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