4imprint, LLC

I realize this has little (ok, nothing) to do with promotional products, but I do think there’s a life lesson in here somewhere.




In a story I picked up on the CNN website, Ford is denying rumors that it’s working on four door and/or wagon versions of the Mustang. That’s right, a Mustang wagon…!




If they are seriously considering this it’s scary (check out the pictures in the CNN story – pretty hideous!). If you’ve got a strong brand, watering it down in an attempt to grow will backfire. But who knows, the story might just be a clever way to rally the core and strengthen the franchise…

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Kevin Lyons-Tarr

Kevin Lyons-Tarr is Chief Executive Officer and has been with 4imprint for 23 years. Look to Kevin’s blog to see hints, tips, news, and tricks of the trade from across all of 4imprint’s blog channels.

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