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With the US Open underway, I wonder if we’ll see more matte gold on the courts, a la Roger Federer at Wimbledon.

If you haven’t seen the photos, they’re worth checking out.  His Nike®-sponsored gear was white with matte gold logo, detail and trim. (Photo credit: Nike)

Nike(R) developed Roger Federer's custom apparel in white with matte gold trim for Wimbledon.

That it perfectly matched the championship trophy is probably not a coincidence.

In fact, the matte gold reminded me of our Zig Zag Pen, which sports a similar gold tone.  Of course, had we known, we could’ve created a white pen with matte gold trim.

4imprint Zig Zag Pen with Matte Gold Trim

Bottom line: matte gold is hot.

Are you seeing it pop up in other unexpected places?  If so, I’d love to see photos.  Send me a link if you have one.


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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 18 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

Read More by: Suzanne

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