I just finished dropping my oldest child off at college and as some of you other parents will appreciate, it has not been the best of times for me! But there is one thing that I did notice through all of emotion…it was amazing the number of companies promoting to college kids.
When you think promotional products, the teen market probably would not be one of the first target groups that you think about, but maybe it should be. Just think…..if you can capture the attention of a teenager now, they could be a lifelong customer for you! And this is a market that is targeted to grow to about 33.5 million teens in 2010. There are many different types of businesses that could target this market – car dealerships, banks, schools and colleges, restaurants, retail stores, and many more. Trust me the “poor” students love to receive anything for free….especially if it is something that is useful to them.
We actually have an area of our site specifically full of items targeted at this group. As a result of my trip I’ve added in a few extras such as the USB drives which are being stressed as a “must have” to college kids during orientation!
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