In spring of 2017, almost 12 million job seekers attended career or recruitment fairs in the United States.
That’s a lot of handshakes, resumes, meetings and interviews. According to the National Association of Colleges and Employers, face-to-face meetings provide the greatest value to career fair attendees. On the same note, those face-to-face meetings are the reason vendors attend career fairs as well. Every connection brings companies one step closer to finding the perfect employee to fill their needs.
In order to get those face-to-face meetings, you first need to get attendees to stop at your booth. So what are some of the best ways to draw people to your table?
- Social media. Most job seekers—48 percent—are active on social media, so make the most of it. Post all the details of the next job fair you attend so potential employees know where to find you.
- Friendly faces. Remember to smile—and keep distractions like phones out of sight.
- Color. Use colors to enhance your booth, grab attention and show off your brand. Make sure the colors reflect your brand, whether it’s subdued or high-energy.
And when it comes to attracting attention, organizing fun career fair booth games with the best career fair giveaways as prizes can help you pull potential recruits to your table, giving you face time to find the best employees for your company.
A flashy game with tech prizes
We live in an increasingly tech-savvy world; one where 77 percent of Americans own a smartphone. So regardless of whether your job seekers are college students hunting for their first job, or people with decades of employment under their belts, they’ll likely appreciate tech swag.
To add a little extra “flash” to your booth, use the Light-Up Mini Prize Drop. Adjustable light patterns allow you to set them for maximum impact. Plus, the game is less than seven pounds and requires no assembly. Award winners a Smartphone USB Swing Drive that connects directly to phones or computers, making it easy to transfer files from one source to another.
The Flash Power Bank Keychain is another popular prize. It attaches easily to their keys, ensuring a power source (and your brand) is always in easy reach. The Tech Cable Organizer is the perfect budget-conscious item for anyone who loves tech but hates how quickly cables get tangled.
For a promo that packs a lot into a small package, try the Duo Charging Cable with Phone Stand. This device charges Android and iPhone® products and also serves as a phone stand. Plus it easily attaches to their keys for added portability.
Pinball and snacks
Nothing goes together better than snacks and games. Since most people spend hours at a job fair, offering some food can make your booth a real winner. The Light-Up Prize Pinball is sure to be a draw. Once you have their attention, start a conversation about your company’s work opportunities and give them something to tempt their taste buds.
Tasty Treats – Gardetto® Snack Mix is the perfect treat to satisfy salty cravings, while Snack Cups – Banana Chips offer a sweet, fruit-based crunch. If you’re looking for a candy fix, try Snack Treats – Assorted Swedish Fish®. It’s always a crowd favorite. And you can’t go wrong with Tasty Treats – Chocolate Sunflower Seeds. They satisfy just about any craving with a mix of salty/sweet and soft/crunchy.
Help your visitors wash it all down—and give them something to remember you—with a Fold Flat Water Bottle with Carabiner. This bottle can be folded up and tucked into a pocket or purse or filled up and hung from a bag with the carabiner.
Let people golf “fore” fun prizes
If your business prides itself on being a fun place to work, there’s no better way to show that off than to offer toys as your career fair giveaways. In fact, studies have shown that many people hold on to promotional products because of the fun factor.
Let people try out their putting skills with the Light-Up Prize Putt. Reward winners with a classic toy like Nutty Putty. It is a wonderful combination of fun and stress relief! It can be stretched, squeezed or bounced. The Fold Up Flyer is a twist on a classic. It tucks away neatly into a nylon pouch, making it easy to carry around the career fair floor or tuck into a beach bag for outside fun.
For people who love multitasking, the PromoSpinner Duo Fidget Toy combines all the clicking, manipulation and spinning of both the fidget spinner and the fidget cube. And if you’re looking for something really out there, go for the Flying Shrieking Monkey. With its Velcro cape, slingshot ability and loud voice, it is sure to catch the attention of everyone nearby.
Wheeling and big prize dealing
When you want to stand out from the crowd, sometimes offering a few larger pieces of event swag can help. Put everyone who stopped at your booth into a drawing and select a winner at the end of the day. Or hold hourly trivia contests about the company and offer impressive prizes to anyone who can answer your question correctly. Don’t forget career fair booth games like the Prize Wheel. Let people spin for a prize!
For prizes, go big. The Lamis Messenger Bag is business-ready, with two main pockets, including one for a laptop. It also includes an organizer panel beneath the flap and two side accessory pockets, making it easy to store a variety of items.
The Moleskine® Evernote Smart Notebook combines all the ease of handwritten notes with a modern twist. Using a specialized app, handwritten notes taken in this notebook can be converted into digital files. It also includes four sheets of Smart Stickers to help the user tag their notes by subject.
The Thermos® Connected Hydration Bottle with Smart Lid has special sensors inside the screw-on lid that measure the volume and temperature changes of cold drinks. It also allows the user to track their water intake over the course of a day, week or month and link the data directly to their Fitbit® account.
Take a chance on finding top talent
Whether you’re using fun items or high-end promotional products to draw people in, the best career fair giveaways will help you stand out from the crowd. Using career fair booth games, you can make the job hunt more fun—and ultimately bring in talented future employees.