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One other place to watch for new colors in 2009 is on eco-friendly products.  It used to be that these products were available in limited colors – usually variations of white or natural/brown.

But, now we’re starting to see these products available in new colors as well.  The palette is still muted and natural, but it is bringing in promotional/corporate colors, too.

Here are a few examples:

The Recycled Notebook with Pen is made with a recycled front and back cover and filled with 100% recycled paper sheets.  The ballpoint pen is recycled, too.   This combination is available in blue, brown, green, orange and red.

The Recycled Anvil T-shirt is another example.  Made of pre-consumer recycled cotton/acrylic/pre-shrunk jersey blend, these tees are available in recycled black, red, brown, sand, green, heather, blue, navy and charcoal.

Two new recycled items:

Recycled Self-Sticking Notepad Center

4 x 6″ Recycled Picture Frame

We’re also starting to see jute products – a burlap-like material that is easily replenished – available in a range of different colors, including some bright colors.

The Jute Shopper Tote is available in merlot, orange, natural, olive and blue.  And, the Jute Panel Pocket Tote (below) is available in natural with wine, orange, brown, lime green or blue accent colors.

The mix of colors is good for a couple of reasons.  It gives companies who want to be eco-friendly more corporate-looking color options.  And, the soft, natural palette introduces a new color scheme into the traditional promotional products mix.  Expect to see more eco-friendly products in a range of colors in 2009.


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Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 14 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

Read More by: Suzanne

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