4imprint, LLC

Employees here at 4imprint have been undergoing some training called 4i Care. This training boils down to finding ways to offer customers a “Plus One” experience, which means meeting customer needs and then exceeding them.

I experienced an example of this at a local restaurant recently. They served my husband something he was allergic to even though he ordered his meal without. Rather than simply apologizing and sending out another meal, the manager himself came out to talk with us with a sincere apology and offered to pay for my husband’s meal. Despite the potentially damaging mistake, I am now, more than ever, likely to return to that business because I truly felt valued. And we hope you feel that way about 4imprint!

You too can offer your audience something they weren’t expecting—stay on top of their needs and then some!

Keep a stack of these coupons on-hand for your employees to use. Have them stick the coupons on receipts or checkout slips to ensure your customers will make return trips. Or offer the cards whenever an unfortunate error occurs so your customers give you another chance.


Provide each new customer at your establishment this reusable cup. Then, offer them free refills whenever they bring the cups in again. Now, that’s a great extra incentive to return!

Who says a piggy bank should only be used for money? Use this bank as an anonymous comment box for your “internal customers,” aka employees. Take the comments seriously and figure out ways to make your workplace more pleasant, their home away from home.

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Jessica Collins

Jessica is the Web Copy Manager and has been with 4imprint for 6 years. She blogs about seasonal promotions and creative and meaningful product uses.

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