Editor’s Note: This article was originally published in June 2019 and has been updated to reflect the latest research and creative promotional product ideas.
If you are looking for inspiration to take your marketing to the next level, you’ve come to the right place. Every element of your marketing exists to accomplish one goal: Being remembered. Building a brand offers many opportunities for memorable material, from selecting the most creative promotional products to picking the perfect logo colour to creating custom content for the web.
According to an ASI Global Ad Impressions study, promotional products are one of the most high-impact and cost-effective advertising methods out of all marketing tools.
Combine creative promotional products with these fun presentation ideas and your brand will surely stay top of mind.
Capture your audience’s attention with a giveaway
If you want your brand to be remembered, it first needs to be seen. Standing out at a large event or trade show becomes much easier with creative promotional product ideas.
Toys aren’t just fun for kids. They’re an unexpected way to grab attention. People will flock to your booth when you hand out Robo Cube Puzzles, Frilly Flyers or Mini Memory Games.
Lights will also draw eyes to your name. Make your table unforgettable by putting up stacks of Light-Up Beverage Glasses or LED Coasters with Bottle Openers.
Add yet another draw when you include a musical component. The Geo Light-Up Logo Wireless Speaker and Diamond Light-Up Bluetooth® Speaker offer a visual and musical element. And they make excellent unique giveaways or raffle prizes that can be exchanged for contact info.
Share a smile (and a promotional product) with customers
Making your customers smile has many benefits. The simple act of smiling helps you live longer, reduces stress and improves relationships (including the relationships between your team and your customers).
Customers’ eyes are sure to light up when you share a Thumbs Up Bend A Pen, an Elephant Plush Tech Buddy or a Monkey Mischief Appointment Calendar. These unique giveaways will garner a grin every time they see your brand.
Hand out unexpected business cards
Business cards squeeze a lot of information into a tiny package, making them perfect for quick contact info exchanges at trade shows, networking events and other face-to-face meetings.
But that convenience can also be a problem. Most business cards look similar and can easily be misplaced or recycled. By selecting a surprising business card alternative, you can make sure your contact information stands out.
For a simple change, exchange your paper card for an Emery Board. Aside from being extra-durable, it also makes a great thematic card for a nail care, salon or spa business. Switch up the style with a Business Card Magnet or give a small gift along with your information with the Business Card Letter Opener.
If you want to be really creative, replace your card with a Wooden Nickel – Coffee that includes your contact information and an offer to share a cup of java to talk business. Or offer a helpful tool like a Credit Card Bottle Opener that customers will keep on hand for a long time.
Put a twist on a classic giveaway
In Canada, the three most influential promotional items (PDF) are:
- Power banks
- USB drives
- Drinkware
Offering these much-loved promo items with an unforgettable twist can enhance your brand message or make your gift extra-memorable.
If you’re a business with 24-hour service, give your clients a Lantern with Wireless Power Bank to remind them you’re around day or night.
If you’re a tech company signing contracts with a new client, hand them a Stylus Pen USB Drive to let them know you’re there to serve all their technical needs.
And when you want to give a holiday or anniversary gift to a beverage-loving customer or employee, choose a Spooner Mug for a convenient way to brew a cup.
A little imagination goes a long way with creative promotional products
Sharing unexpected swag with your customers will make your brand extra memorable. These creative promotional product ideas can help you create lasting impressions. For more creative ways to use promotional products, check out our Promotional Products Work e-book.