It’s 100 percent true that you never get a second chance to make a first impression. Equally true is that it takes five to seven impressions before someone remembers your logo.
Imagine you’ve just given a sales presentation filled with facts, figures and stories that detail the pain points your potential customer is experiencing as well as how your product or service can resolve those pain points. How do you get the customer to remember your company’s name and solutions a week, month or year from now?
According to Forbes® one of the best ways to keep your company top-of-mind is with creative leave-behinds.
Creative leave-behind ideas and how to use them
A leave-behind is an item that is left with a customer to remind them who you are.
In B2C situations, a leave-behind is usually a reminder of the work the company can, or has, performed. For example, a company that paints houses might leave behind Inkbend Standard Special Shapes – Paint Brush with their name and contact information on it.
In B2B situations, a presenting company will frequently use a printed leave-behind, like a Tri-Fold Brochure – 8-1/2″ x 11″. The brochure usually lays out the most critical points of their presentation, including how their product or service is different from other companies. It will also include stories that illustrate problems they’ve solved, plus references and contact information.
Regardless of what your business does, creative leave-behind ideas have one critical function: to remind customers that your expertise is the solution to their problem.
Bring a better business card
While business cards are a great way to pass along your contact information, it’s all too easy for them to get lost or recycled. Instead, remind customers of your brand with a creative leave behind, like a 10-in-1 Emergency Tool Card. This business card-sized giveaway features wrenches, a screwdriver and several other tools in one compact card.
Or offer them a USB drive, which studies show is the most influential product when it comes to forming opinions of advertisers (PDF).
The Slide Card Micro USB Drive – 8GB can hold a copy of your presentation. Since it’s the size of a business card, it can fit almost anywhere. That makes it an ideal way to keep your contact information in a customer’s desk or wallet.
Great presentations deserve great presentation
Studies have shown “82 percent of customers viewed five or more pieces of content from the winning vendor before making a purchase.”
What does this mean? A great leave-behind is one that provides the information potential customers need, when they need it.
The Crest Padfolio can serve as an eye-catching cover for any important literature and contact information you wish to leave behind. It also gives those you’re presenting to a convenient place to take notes.
As you to explore other possible leave-behinds for your brand, keep these ideas in mind:
- Make sure your contact information is easy to find. If you leave a printed presentation, make sure your name and contact information appear on every page.
- Write for the skimming reader. Use headers and bullet points to draw eyes to critical information.
- Balance data and stories. According to one study, 65 percent to 75 percent of people will remember a story, while only 5 percent to 10 percent will remember statistics.
- Tailor each presentation leave-behind to the company you’re presenting to.
Calendars can help them remember your services
According to the Advertising Specialty Institute, 76 percent of consumers who own a calendar display it (PDF) prominently in their home or office, making calendars an excellent promotional item.
The Chalkboard Appointment Calendar puts a fun twist on the standard wall calendar, with monthly chalkboards your customer can fill with lists, notes or doodles.
The Puzzling Planner combines the functionality of a calendar with fun brain games, like Sudoku, word searches and crossword puzzles, on every page.
Adhesive notes and notepads
A notepad is an ideal giveaway for customers who want to take notes during your presentation. Or for those who just want to keep your contact information handy. This Scratch Pad – To Do shows off your brand on 50 sheets and helps keep recipients on task, while the Post-it® Custom Page Markers – Reminder can help your customer remember to contact you when they need your services.
Stickers ensure your company sticks in their mind
Stickers are an ideal leave-behind for small businesses looking for a budget-friendly giveaway. The Webcam Spy Blocker Tattoos offer 16 different decals to fill with your logo or contact information. The Full Color Static Decal can be attached to mirrors, displays or car windows as a constant reminder of your message.
The best leave-behind is a memorable leave-behind
Creative leave-behinds can be the difference between getting or not getting a sale. By offering useful and memorable promotional products, you can remind your customers that you’re there when they need you.